Kramer Electronics Acquires Sierra Video Systems

Kramer Electronics Acquires Sierra Video Systems Yields Increased Design, Manufacturing & Distribution Capability

KRAMER ELECTRONICS US NEWS



CONTACT:
Clint Hoffman, VP of Marketing
E -Mail: choffman@kramerus.com
Office: 888 -275 -6311


Kramer Electronics Acquires Sierra Video Systems
Yields Increased Design, Manufacturing & Distribution Capability

Hampton, NJ, November 7, 2003 - Kramer Electronics announced today the acquisition of Sierra Video Systems, a northern California based company specializing in the design, manufacture and distribution of high -quality matrix switchers and routers for the high -end professional AV, broadcast, military and staging/rental and presentation marketplaces.

The new company will operate as Sierra Video Systems, a subsidiary of Kramer Electronics US.

Eric Berliner, president, will remain in that capacity with Sierra Video Systems. "This acquisition is the next logical step to the very successful strategic alliance that Sierra and Kramer announced more than two years ago. I am very excited about this merger of two very dynamic and well -known brands in the ProAV, presentation and broadcast industries. Sierra will continue to operate as in the past while we study the synergies between the two companies." said Berliner.

Dave Bright, president of Kramer Electronics US added, "The acquisition of Sierra will play a large part in the continued success and growth of both Kramer and Sierra. This opens a whole world of new possibilities for us both when you consider the potential for improved design, manufacture, warehousing and distribution through shared assets such as engineering personnel, combined worldwide sales forces, and a worldwide network of stocking locations. This is certainly the highlight of my six -year tenure with Kramer Electronics US. The combined strength and brand awareness of the two companies certainly makes us a formidable player in our various markets."

Business will continue without interruption from Sierra's original location in Grass Valley, CA. Customers and suppliers can still reach the new company through its existing channels.


About Kramer Electronics:

Founded in 1981, Kramer Electronics, Ltd., with world headquarters in Israel, is a leading manufacturer of high -quality analog and digital audio, video and computer signal accessories for the ProAV, Presentation, Production, Broadcast, Home Theater and Security markets. Kramer's product line includes audio, video and computer signal processing equipment, distribution amplifiers (DAs), switchers, matrix switchers, digital and analog decoders and encoders, time -base correctors, presentation accessories, cable assemblies, scan converters and scalers. Recently, the company added a line of Serial Digital (SDI), FireWire (IEEE -1394) and HDTV signal processing and distribution equipment. Kramer has corporate sales and distribution offices in Australia, Belgium, China, France, Hong Kong, Russia, Singapore, the UK, and the United States. The US headquarters is located in Hampton, NJ, with regional sales branches in California, Connecticut, Illinois and Mexico.

For more information about Kramer Electronics products, please visit the website at www.kramerelectronics.com

About Sierra Video Systems:

Sierra Video Systems is a leading provider of high quality video and audio equipment for the worldwide broadcast, post -production, presentation and professional video marketplaces. SVS offers a broad range of switching systems, terminal equipment and production products for both analog and digital applications. Founded in 1984, the company is located in Grass Valley, California, an area that is home to many high -tech video companies.

For more information about Sierra Video Systems products, please visit the website at www.sierravideo.com

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