First in a Family of Devices to be Rolled Out by New Company Division ... Hammacher Schlemmer Among First to Market New Product

BREA, Calif., Nov. 03, 2003 - PoGo! Products, Ltd. (OTC BB: PGOI), a leader in portable digital audio (MP3) technology and cutting -edge personal electronic products for consumers and businesses, today launched its TSR/500 Touch Screen Universal/Learning Remote Control, the first of a planned series of devices to be rolled out by a new Company division.

"The TSR/500 with touch -screen interface enables users to quickly take charge of their TV, DVD, VCR, PVR, surround amp, satellite and cable box, and many other electronic devices with only one remote control," said Robin McSurley, Vice President of Sales for PoGo! Products. "With its extensive library of manufacturers and brands stored internally, users can easily find the right code to control even the most exotic of devices."

At an MSRP of $179.99, PoGo! anticipates that the TSR/500 will be a popular seller and has shipped its first order to Hammacher Schlemmer, the Chicago -based retailer which provides the most unique and innovative collection of products available in the consumer market. The TSR/500 is also available at other retailers, including Amazon.com around the first week of November, and can be purchased at the Company's web site at www.pogoproducts.com.

"PoGo! has a reputation of offering the latest in cutting -edge technology products to the consumer," stated Jim LaVoie, the Company's President. "With the establishment of a Remote Control Division, PoGo! plans to keep up this tradition by launching a complete family of remote control devices during the next few weeks. Not only does the TSR/500, the new Division's first product, excel at meeting present needs, it has been outfitted with a Learning Mode that ensures that it can be used with newer models of electronic products that are purchased in the future. The TSR/500 allows for editing and customizing the buttons on the remote touch screen without using a PC."

The TSR/500 has multiple features. By engaging PoGo!'s unique MyPick function, each person in a household can program individual settings. Up to six different users can customize four pages of data with eight functions, each on four levels. A DVD movie in a home theater can be accessed with MyPick by pressing a single key that turns on the television monitor, DVD player and surround amp. The TSR/500 also can be set up to allow children to view only the channels that have been pre -selected by a parent.

About PoGo! Products
PPoGo! Products, Ltd. (www.pogoproducts.com)is the developer and marketer of innovative, industry -first personal technology products, led by industry veterans who are proven leaders in the consumer electronic market. The corporate headquarters for PoGo! Products and home base for sales and customer service are located in Brea, Calif., USA, with all product manufacturing done in Asia by engineering teams in both locations.

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