Phase Technology Showcased in The Experience At Macy's

Speakers Featured at The Experience At`s first flagship location at Macy's Herald Square in New York City. This initiative offers New York customers new alternatives for high-end consumer electronics.

JACKSONVILLE, FL - September 30, 2003 - Phase Technology, the leading home entertainment speaker provider, is one of the featured manufacturers at The Experience At Macy's. The Experience AT, LLC, is a unique concept, which provides a new avenue for discerning consumers to shop at a retail location and customize their experience with a clear understanding of how mid to high -end lifestyle consumer electronic products can be easily integrated into their homes. In addition, The Experience At provides an alternative channel of retail distribution to the electronics industry geared to increase branding and consumer awareness.

The first flagship location opened on July 18 at Macy's Herald Square in New York City. The Experience At Macy's encompasses 1,850 square feet of retail space and provides a "mall within a store" concept that allows featured manufacturers to merchandise and sell products side by side with other synergistic consumer electronic technologies. The Experience At Macy's carries limited in -store inventory, thus maximizing the branding and merchandising of the retail -selling floor.

"We are very excited to be among the speaker manufacturers featured at The Experience At Macy's," stated Roberta Lewis, vice president of sales and marketing for Phase Technology. "This 'store -within -a -store' concept is the perfect venue to showcase our speakers to a broad audience through the world's largest department store receiving 14 million visitors every year."

"Macy's Herald Square is an ideal launch location for our business, as it provides a renewed and attractive channel of distribution for participating consumer electronics brands," said Ken Sternfeld, President and Chief Executive Officer for The Experience At, LLC. "The department store channel uniquely converges in -home services, lifestyle products, and a loyal customer base, all key aspects of a successful consumer electronics retailer."

The key selling features of The Experience At Macy's are lifestyle solutions to home theater that include a Matinee Home Theater Room and a Broadway Home Theater Room. Both environments give the consumer the opportunity to customize their technology needs with the purchase of an individual product or products, or to purchase the home theater environment in its entirety - furnishings and all.

The products offered through The Experience At Macy's combine state -of -the -art technology with a sleek modern appearance to enhance the overall marriage of innovation, personal lifestyle and home decor. The Experience At Macy's will offer design consultation and installation of all custom home theaters and audio distribution systems throughout the home.

Featured manufacturers of The Experience At Macy's have been selected for their consumer brand awareness, product quality, and their ability to facilitate direct to consumer shipments of desired products for the Macy's shopper. The Experience At Macy's displays Phase Technology speakers along with other related consumer electronics brands.

As an active participant in the revival of consumer electronics through the retail channel, Phase Technology features the brand new Velocity high -fidelity speaker collection, along with its new Custom Installation Powered In -Wall Subwoofer System. The Spacia Hide -Away Speaker System and additional in -wall selections from its CI line are also showcased at the venue.

The Velocity V -12 Home Theater System displays a pair of V -12 3 -way towers, a multi -purpose V -6 center channel with dual 5 -1/4" VDTTM woofers, a pair of V -SURROUND speakers, and a powerful HV -1200 12" subwoofer. The ultra -slim 3 -3/8" deep SUB 200 In -Wall Powered Subwoofer System, features a massive dual 8" mica/graphite polypropylene driver and a powerful 200 -watt amp. The sub system gives listeners a huge box subwoofer sound in an invisible in -wall package perfect for any home's decor. Phase Tech is also showcasing the versatile Spacia In -Wall Speaker System with a high -definition 3" wide -range driver, which mounts in a dual gang J -box. A 7" in -wall or in -floor woofer completes the system with an ultra -compact design that mimics common electrical wallplates. The Custom Installation series CI 6.1 and CI 7.3 round in -wall speakers sum up the Phase Technology Experience At Macy's display.

The Experience At Macy's also plans to host an innovative "Technology Showcase" to demonstrate what's new and hot in consumer electronics during Macy's Cellarbration Week in early November.

About Macy's Herald Square
Herald Square is the flagship location for Macy's East, a division of Federated Department Stores (NYSE:fds) which operates more than 100 Macy's stores throughout the Eastern United States including: Maine, New Hampshire, Massachusetts, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, Louisiana, Florida and Puerto Rico.

About The Experience At, LLC
The Experience At, LLC, was founded in Fall 2001 by Ken Sternfeld as a division of Atrium Enterprises, a full service consumer electronics marketing firm designed to create alternative distribution channels for consumer electronic manufacturers.

About Phase Technology

Phase Technology Corporation (toll -free at 888 -PHASE TK; website at is one of the few fully -vertically integrated American speaker manufacturers. The company started as United Speaker Systems in 1955 as an original equipment manufacturer and still designs and produces all of its own sub -assemblies, constructing drivers using self -wound voice coils and cutting -edge designs like the flat piston, joining them with proprietary Absolute PhaseTM crossovers. Phase Technology manufactures all of its wood cabinets by hand and performs quality control tests over the fabrication and assembly of every speaker component. All Phase Technology home theater, audiophile and in -wall/in -ceiling custom installation speakers are constructed at the company's Jacksonville, Florida headquarters facility and are covered by a 10 -year warranty. Phase Technology's amplifiers are covered by a 3 -year warranty.

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Company Contact:
Roberta Lewis, VP of Sales & Marketing
Phase Technology
Tel: 713 -665 -8758
Fax: 713 -665 -3555
E -mail:

Media Contact:
Coleen Sterns, President
Marketing Matters
Tel: 954 -925 -1511
Fax: 954 -925 -1549
E -mail:

Media Inquiries for The Experience At:
Maria Pignataro
Contact Phone: 917.992.4720

Media Inquiries for Macy's:
Elina Kazan/Deanna Williams
P: 212 -494 -4624/5450
Email: /

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