RUNCO BLOWS THE ROOF OFF HIGH END HOME THEATER VIDEO!

Two new families of 3-chip DLP' based projectors provide a total of 8 different models

Indianapolis, IN….September 6, 2003…. Runco International solidifies their position as the leader in high performance, high end video displays with the introduction of two new families of 3 -chip projectors based on Texas Instruments Digital Light Processing' technology. The Video Xtreme™ VX -4c and VX -6c employ TI's most advanced Dark Metal Process DMD' chipset, boasting a native resolution 1280 x 1024.


The Video Xtreme VX -4c and VX -6c projectors represent the ultimate in video versatility and high performance for the most demanding home theater environments. Runco offers four distinct versions of both the VX -4c and VX -6c, to meet the needs of any installation requirement:

- VX -4c/VX -6c 720P system offers high definition resolution in a 16:9 format, while providing multiple aspect ratio selection in addition.

- VX -4c/VX -6c 960P system provides even greater resolution at all aspect ratios.

- VX -4c/VX -6c 1024P system yields the ultimate resolution by employing every available pixel for maximum picture clarity and brightness.

- VX -4c/VX -6c 1024P 2.35 aspect ratio system also makes the maximum resolution fully available, even at a 2.35:1 aspect ratio. This is the only consumer system capable of handling the very widest CinemaScope 2.35:1 aspect ratio with no loss of resolution.

'Runco believes there is a great demand for high -end home theaters. Runco has always dominated this market, and the products we're introducing here at CEDIA prove it,' says Ben Jamison, VP of Sales and Marketing for Runco. 'By providing several varying resolution options, the installer can choose an appropriate model to best compliment the overall system effect they're trying to achieve. The Video Xtreme Series provides awesome power, control, and flexibility in a premium package.'

For optimal brightness, a 700 -watt Xenon lamp is used in the VX -4c models and a powerful
1.2 -kilowatt lamp is used in the flagship VX -6c family. The results are exceptionally bright and crisp high -resolution images on a wide variety of screen sizes. Measured with Runco's highly accurate Cinema Standards Measurement System (CSMS)™, the VX -6c is capable of producing a staggering 101.3 foot -Lamberts (5385 Home Theater ANSI Lumens) of brightness, while the VX -4c can generate up to 56.2 foot -Lamberts or 2938 Home Theater ANSI Lumens.

Runco has also engineered a lamp intensity control system, so the lamp can operate at lower output levels when used with smaller screens to preserve maximum black level performance. Runco's exclusive CSMS specifications provide light output in both foot -Lamberts and Home Theater Calibration ANSI Lumens, where the measurement is taken from a properly calibrated projector using a specified screen, in a home theater environment.

In addition to the unprecedented versatility offered by the Xtreme Video families, all 8 models include Runco's award winning VHD Ultra Video Controller for outstanding video processing, scaling and aspect ratio control. Runco's legendary horizontal and vertical lens shift provides maximum installation flexibility, even in the most difficult applications.

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become necessary for the new digital high definition capable televisions. For more information on Runco International, visit the Web at www.runco.com.


Manufacturer's Suggested Retail Price:
VX -4c 720p system: $69,995
VX -4c 960p system: $79,995
VX -4c 1024p system: $89,995
VX -4c 1024p 2.35 system: $99,995

VX -6c 720p system: $89,995
VX -6c 960p system: $ 99,995
VX -6c 1024p system: $109,995
VX -6c 1024p 2.35 system: $119,995

Availability: September 2003

DLP, DMD and Digital Light Processing are trademark of Texas Instruments
Video Xtreme and CSMS are trademarks of Runco International

For more information on Runco's Cinema Standards Measurement System
visit www.Runco.com

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