IPRO and ERA Partner To Offer Enhanced Member Benefits

The new affiliation, which will boost each organization's reach into emerging consumer electronics markets, is a clear step in providing increased benefits to both associations' members.

HOLLYWOOD, FL, September 2, 2003 - The Independent Professional Representatives Organization (IPRO) announced its partnership with the Consumer Products Division of ERA. The new affiliation, which will boost each organization's reach into emerging consumer electronics markets, is a clear step in providing increased benefits to both associations' members. The partnership will be introduced at CEDIA EXPO 2003 in Indianapolis, Indiana during IPRO's annual Networking Reception being held at the Indiana Convention Center Room 107 on Saturday, September 6th from 4:30 to 6:00. IPRO also celebrates its 15th year anniversary.

Andrew Ard, president of IPRO stated: "IPRO, as an organization, is experiencing a great upswing of interest from the high level of energy and efforts being made by the board and member organizations. Our new relationship with ERA, added to the recent expansion of our administration team, is going to make our upcoming 15th anniversary reception at CEDIA a very exciting time of celebration and a look towards the future of IPRO."

"This is a step that ERA has looked forward to for some time," said Ray Hall, executive director of ERA. "The new partnership will elevate and energize its efforts on behalf of the professional field sales organizations of the consumer products industries."

IPRO's new affiliation with the Consumer Products Representatives group of ERA, is a result of ongoing discussions since Ray Hall was invited to be the keynote speaker at IPRO's Annual Conference held in Denver, Colorado back in June. The two organizations have realized the usefulness of the existing industry contacts ERA has in conjunction with IPRO's rep network, in order to implement representation in key areas of the consumer electronics market. Moreover, new areas of developing consumer technology markets have expressed to ERA their strong interest in utilizing outsourced professional field sales organizations in taking their businesses to the next level. IPRO representative member firms match that profile; thus, making this a mutually beneficial partnership in an effort to better serve the industry as a whole.

About ERA

ERA (Electronics Representatives Association Int'l.) is a trade association founded in 1935 by independent manufacturers' reps (selling radio parts and some instrumentation). Today, it is a confederation of professional field sales organizations in many different electronics industry markets. (Consumer, Components & Materials, Instrumentation, Security and Electronic Systems, Computer Products, Communications Products, and Production and Packaging). The membership is also broken into 25 regional and international chapters. In addition, there are 350 manufacturer members.

ERA's prime directive is to Promote, Protect, and Improve the function of Professional Field Sales. For more information on ERA please contact Ray Hall at (800) 776 -7377.

About IPRO

IPRO is the manufacturer representatives' best resource, forum and advocate for managing their position, contemporary effectiveness and professionalism within the specialty and custom electronics industry. IPRO was founded in 1988 to promote the sales and marketing by independent manufacturer's representatives of specialty audio/video products through ethics of professionalism, communications, and the active pursuit of common goals and interests for the benefit of the membership and the audio/video industry. IPRO works closely with organizations such as ERA (Electronics Representatives Association Int'l.), PARA (Professional Audio Video Retailers Association), CEDIA (Custom Electronic Design and Installation Association), CEA (Consumer Electronics Association), EH Publishing, producers of the EH Expo and MERA (Mobile Electronics Retailers Association) to spread and promote high standards of professionalism through education, ethics, and mentoring.

For more information or to inquire about eligibility to join IPRO, please contact Coleen Sterns at (800) 420 -4268 or coleen@avreps.org.

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