Omnifi Wireless Home Stereo/Theater Digital Media Streamer Now Shipping

Omnifi Eliminates the "Legwork" from Downloading and Transferring Internet-Based Media from the PC to the Consumer's Home Stereo/Theater System

Tempe, Ariz. -Rockford Corporation is proud to announce that the Omnifi home stereo/theater wireless digital media streamer DMS1 is now shipping. Omnifi's CEA "2003 Best of Innovations" award winning and TechTV's "Best of CES" award winning mobile audio digital media transfer system is scheduled to ship in September.

"Omnifi allows a user to easily stream the audio content held on their computer or straight from the Internet to a dedicated home theater system without the burden of rewiring your house," explains Tom O'Mara, Omnifi managing director. "This is a new development in the home entertainment industry which by all accounts will bridge the gap between digital PC -based audio content and a performance -oriented, home -based audio system whether it be in the same room or on the other side of the house with no degradation of sound quality. In fact, with the bandwidth 802.11B yields, multiple streamer receivers can be utilized to ensure this digital PC -based content will be available in any and every room you want it."

The Omnifi home audio/home theater product developed under this new technology consists of a stand -alone receiver capable of streaming media dispatched from the personal computer and an optional wireless access point this allows 802.11B wireless transmission and receipt of the media.

With software from SimpleDevices, Inc. Omnifi eliminates the "legwork", or the need to burn CDs and gives consumers the ability to download and transfer music and programs from the Internet to the PC hard drive to the consumer's car and home stereo/theater systems.

"Omnifi products allows the consumer to deliver a wide -range of Internet -based digital media from the PC to their automobile and/or home stereo/theater, making this product the most powerful and flexible digital wireless entertainment platform on the market today," O'Mara adds. "SimpleDevice's SimpleWare™ and SimpleMedia Services™ software leverages industry standards, such as 802.11 and Universal Plug and Play (UpnP), to extend home networking technology beyond the PC or home gateway to a wide variety of digital device applications. No other company currently offers this wireless transfer capability."

Omnifi introduces groundbreaking new technology that allows consumers to schedule media delivery to devices. Built to enhance the Internet services package offered with the Omnifi system, including thousands of radio stations, news and information, and a host of additional content from providers such as Live365, Yahoo, Virgin Radio, AOL Shoutcast, News center, Gracenote, and Muze, Omnifi's scheduling technology is unique in the industry. The Omnifi scheduler gives users the ability to set information and music preferences in the SimpleCenter application and schedule the delivery of media automatically and wirelessly to devices in the car and at the stereo. This feature works with both local files and Internet -based files a user can access through SimpleCenter's Internet services offerings. For example, a commuter might choose to schedule an information update of local weather and traffic, stock quotes, breaking news and his daily horoscope to be automatically transferred to the Omnifi device in the car at 6:30 a.m. every day in time for his daily commute. Scheduling is controlled through a simple and intuitive user interface within SimpleCenter and maximizes the benefits of using wireless networking technology.

"The Omnifi system is the most technologically advanced yet user friendly connected device solution on the market," says Craig Janik, CTO for SimpleDevices, the company that developed the SimpleWare software technology. "Using SimpleDevices software development kits and applications, consumer electronics OEMs like Rockford can build UPnP compliant connected devices with enhanced features, such as our unique scheduling and synchronization applications. It's exciting for consumers because the Omnifi system provides the ability to automatically share and synchronize content among a system of devices, a dream technology that's available now."

Rockford Corporation is based in Tempe, Ariz. and is a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at,, and

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