CEA Adopts Deni(tm) Standard

CEA-2008 Establishes Standard Approach for Sharing Content Over a Home Network

Arlington, Va., July 30, 2003 - The Consumer Electronics Association (CEA) announced today that its Home Network Committee (R7) has adopted a new standard for home networks, designated CEA -2008 -The Digital Entertainment Network Initiative (DENiTM). The standard was created to make it easier for consumers to share content over a home network and to establish consistent interoperability between consumer electronics end devices. The standard collects existing standards and specifies how they work together.

"The DENi standard represents a generational leap forward for home audio and video products," said John Gildred, vice president of engineering for Pioneer Research Center USA Inc. and chairman of CEA's R7.6 subcommittee that developed the standard. "With DENi, consumers will be able to choose compatible home networking products from different CE manufacturers and literally plug -and -play them together with no user setup required. Now that we have agreed on how to do audio/video networking, we can start building products which share content with other vendors' products over the network."

"This is a precedent for CEA as it demonstrates the viability of a new standard development model," said Virginia Williams, director of engineering for CEA. "The broad support behind CEA -2008, and our collaboration with the DENi consortia, resulted in increased industry interest and rapid adoption of the standard. We're pleased with the flexibility and ease -of -use that the DENi standard will help deliver to consumers and their home networks."

CEA -2008 leverages widely -used open Internet and CE industry standards. By clarifying how more than 60 different standards interrelate, DENi makes interoperability between different manufacturers' audio, video and imaging products possible. This compatibility is achieved using Internet Protocols (IP), with Ethernet as the common network platform, UPnP(tm) as the middleware, and a core set of supported audio and video formats. In addition, DENi supports a quality of service scheme for Ethernet that was developed in CEA's R7.5 A/V Networking subcommittee to allow for better interoperability between devices that support bandwidth reservation and those that only support prioritization.

Upcoming plans for the DENi standard include an interoperability "plugfest" in August 2003, which allows manufacturers to evaluate their prototypes and product designs to ensure compatibility, and the rollout of an accompanying logo program for manufacturer self -certification, which will be handled by CEA's Home Networks and IT (HNIT) division.

CEA -2008 is available from Global Engineering Documents at http://global.ihs.com. Additional information about CEA's Technology and Standards department can be found at www.ce.org/standards.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $85 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.


CEA 2003 Summer Technology & Standards Forum
August 4 -8, 2003, Quebec, Canada
CEA 2003 Fall Conference and Industry Forum
October 12 -15, 2003, Carlsbad, CA
2003 Fall Electronic House Expo (EHX)
November 11 -13, 2003, Long Beach, Calif.
2004 International CES - Defining Tomorrow's Technology
January 8 -11, 2004, Las Vegas, NV

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