ActiveLight to Distribute Zenith Plasma and LCD Products

Focus on Digital Signage and Commercial Display

SEATTLE, WA, July 2, 2003 - ActiveLight, Inc., the leading value -added distributor of professional plasma and Liquid Crystal Display (LCD) solutions has been selected by Zenith Electronics Corporation as its newest value -added distributor of Zenith plasma and LCD monitor products for specific commercial applications. The new distribution agreement recognizes ActiveLight's role as a key distributor to the rapidly growing digital dynamic signage and commercial display marketplace.

"Zenith has emerged as a leading supplier of advanced plasma and LCD monitors for commercial applications," said Brad Gleeson ActiveLight's President & COO. "The addition of the broad Zenith product line to ActiveLight's offerings benefits both our PowerPartner resellers and the digital signage and commercial display marketplaces they serve."

Activelight plans to promote Zenith flat panel displays to its 3,000 -plus resellers through advertising in trade magazines, promotional emails sent to qualifying "PowerPartner" resellers, applications stories in the ActiveLight "Flat Panel Monitor" reseller newsletter and product information on ActiveLight's informative website (

Ron Snaidauf, vice president, Zenith Commercial Products said, "ActiveLight's reputation for value -added service and support complements Zenith's strategy for the commercial display marketplace. The combination of Zenith's industry -leading products and ActiveLight's exceptional service make this partnership particularly meaningful for ActiveLight's customers and partners."

About ActiveLight, Inc.
ActiveLight is a leading edge, value -added distributor of advanced display systems and solutions to authorized resellers, designers, and system integrators in the Professional AV, CEDIA Home Theater, and selected vertical markets. The company distributes NEC, Pioneer, Panasonic and other plasma and LCD displays, multiple -display image servers, specialized broadcast -display software, and interface electronics for the large -format display network industry. ActiveLight leads the industry by offering value -added support solutions such as dedicated service and order status toll -free numbers, free extended -term warehousing; nationwide access to a network of affiliate warehouses and installation and repair services; and expedited product swap. For more information on ActiveLight's products and services visit the company online at or call toll free, 866 -466 -6849.

About Zenith Electronics Corporation

Zenith Electronics Corporation develops and markets 60 -, 50 -, 42 - and 40 -inch plasma displays and a broad line of LCDs in various screen sizes. Founded in 1918, Zenith is a leader in digital television technologies and inventor of the U.S. digital HDTV transmission system adopted by the FCC. Zenith's Emmy award winning technologies include digital HDTV, flat -screen CRTs, stereo television and TV remote controls. For 2003, Zenith is capitalizing on its digital HDTV leadership and on the extensive technologies and resources of its parent company, LG Electronics Inc. Zenith's corporate headquarters are in Lincolnshire, Ill. Visit Zenith on the World Wide Web at

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