Paul Fida

When Should You Walk Away From a Sale?

Your next big sale could just be your last!  What was that?  Don’t we all dream of a deal so big that it pays off our mortgage or funds our showroom?  Of course we do…but don’t forget that old expression… `if something sounds...

Knowing Your Market

Many years ago Yogi Berra was quoted as saying “You got to be careful if you don’t know where you’re going, because you might not get there”. Although Yogi’s warning comes with some confusion, there is nevertheless a parallel to be drawn...