Paul DiComo and Al Ballard

Brands That Communicate Win

The most successful brands regularly keep in touch and stay top of mind with their customers (end-users and channel partners) via blogs, newsletters and social media. With the advent of new Google search algorithms that reward content and consumer engagement, the...

Flying Without Navigation

Imagine you are on a jumbo jet for a 15-1/2 hour flight from LA to Australia. Just after takeoff the pilot announces, “Ladies and Gentlemen, welcome to Budget Airways, the airline that doesn’t let little things like safety get in the way of low, low, low...