Parks Associates

Trends of 2011 and the Storylines for 2012

Video Services, Pay TV, and OTT Consumer viewership of online video dramatically increased in the past few years, and this trend will continue in 2012. Nearly 70% of U.S. broadband households viewed online video on their PCs at least monthly in 2011, compared to 38%...

Making TV Meaningful

1.0 The Initial Traction for IPTV Internet protocol television (IPTV) uses IP as the transport platform to send video signals to the television via high-speed Internet connections such as fiber-to-the-X connections (FTTx) and/or next-generation digital subscriber...

Reaching the Unreachable Consumer

1.0 Tuning in but Turning off In the digital age, consumers are inundated with different types of advertising. A recent Economist article claims that a consumer is exposed to more than 3,000 advertising messages everyday, explicitly and subtly.[1] Are they all...