EVOK Advertising

Making Things Right the Right Way

No matter how committed to excellence you are, things occasionally go wrong and a customer has a less-than-satisfactory experience with your business or product. The way in which you handle the situation will not only greatly impact that customer’s opinion of...

Who Do Your Consumers Think They Are?

“Who do you think you are” used to be asked of people when they said or did something rude or presumptuous. But now, it’s an important question that provides valuable insight into what motivates your target market to buy. Tropical Telcom Dealers Info Welcome...

Adjust Your Brand’s Halo and Let it Shine

This month’s column offers divine inspiration from marketing expert Al Ries. Although he wasn’t the first to observe that attractive people “tend to be perceived as more intelligent, more successful and more popular” than the usual run of humanity, he...