Choosing a qualified A-V contractor and including a music and family room theater will help you grow your business and improve your bottom line.

What’s a Home Without Music!

Buzz Delano | Delano Associates

What’s a Home Without Music!

Author: Buzz Delano – Delano Associates

Home entertainment solutions are good sources of extra profitability when building a home and will set a builder apart from their competition, especially when innovative ideas are shown in design centers, model homes and options catalogs. It’s easy to overlook in the mix with lighting, appliance upgrades and flooring options but a music system is a home feature that enhances value.

Today’s homebuyers expect something more. Your customers are growing up with music as a part of their lives and they want to continue their enjoyment of music throughout their home.

As a homebuilder, it becomes challenging to be both efficient and innovative with design. Choosing a qualified A-V contractor and including a music and family room theater will help you grow your business and improve your bottom line.

Integrating whole house music and video systems into new construction has been growing in popularity over the years. Today, more and more homeowners are requesting systems when selecting options for their new home and savvy builders are up to speed on the latest products and technologies. Gone are the days when it was just a few pairs of in-wall and ceiling loudspeakers with volume controls connected to a speaker selector box—homeowners now want a complete home automation and entertainment experience for the whole family.

Today, in-wall and ceiling loudspeakers are highly regarded for their quality and ease of installation and they are available for any budget from modest to high-performance systems.

Sonance, a Southern California company that pioneered the architectural audio market, has been at this since 1985. Sonance began the revolution with the world’s first in-wall speaker over and the brand is now recognized by homeowners and builders as the best in the business. Sonance speakers and audio components are available through a national network of qualified A-V contractors, many of whom work closely with builders on custom and production home construction. The company’s latest innovation is their Architectural Series speakers which lack the typical plastic flange surrounding the speaker grille. Installation requires a professional installer but the end experience is beautiful.

Sonance specializes in going beyond the typical in-wall and in-ceiling systems. The company offers an extensive range of weather-resistant speakers for outdoor use, spas, pool areas, and porches in a variety of designs that blend easily into the environment.

The Mariner series speakers are a favorite for outdoor use. Available in an off-white and matte black finish in several sizes, Sonance Mariners fit take care of every outdoor music need. It is easy to pre-wire two or three pairs to stub-outs so that the homeowner can choose a nice outdoor music system as an upgrade. Even better to offer it as a standard and make your homes stand apart.

Homeowners are interested in design and aesthetics than ever before and Sonance knows this. The company works closely with builders, designers and architects to understand the needs and desires of new homeowners and they ensure that installing dealers take special care of a builder’s needs for model homes, design center support and reliable installations before and after the sale.

Hiring a professional Audio/Video contractor is the way to go when it comes to pre-wiring a home for speakers, volume controls and keypads for a whole house audio system. They not only install the products but can help you to sell homes with entertainment systems as standard features.

When working on new home designs, think about room-by-room solutions that you can offer to your buyers. This sets you apart from your competition. Today’s homebuyers want to be able to choose technology for their homes. Just the same, attempting to accommodate their requests after the home is designed just creates more work for you. Working with a qualified A-V contractor at the beginning of the project will make this so much easier for you the builder and your prospective homeowner. Music, home theater, home networks, lighting and more are all generally best planned when integrated together by one contractor.

To locate a qualified A-V contractor contact CEDIA, the national trade association for the residential systems contractor profession. CEDIA is headquartered in Indianapolis with information at www.cedia.org. There are over 3,000 CEDIA member companies, commonly referred to as Electronic Systems Contractors.

Back the realm of in-home sound, Sound Advance, another innovative brand, has created a completely invisible speaker solution designed for installation behind the wall which allows the speaker to literally become part of the wall surface. Homeowners can now enjoy listening to their favorite music in true, natural, high fidelity sound without sacrificing valuable wall space. Texture, wallpaper or paint may be applied to the surface of the Sound Advance invisible speakers for sound without any visual distraction to the room’s design.

Sound Advance speakers are perfect for background music and small home theaters and they are often specified by architects for elegant environments such as dining rooms and formal living rooms.

Now, let’s talk about the iPod™ perhaps the most popular portable electronic product ever produced. Families of all ages are having a love affair with their iPods where they keep their music collections, videos and digital photos on these slick little objects of desire. The iPod comes home now thanks to the invention of the iPort™ music system.

Invented in 2004, the iPort is the world’s first in-wall music system designed exclusively for the iPod. Homeowners can enjoy their music and video content in one room of the house or throughout a connected home by simply docking their iPod into the iPort. Five different models are available with a variety of convenience features including the ability to watch videos stored on their iPod on a television in a connected home.

iPort installs easily in a wall and can be pre-wired with as little as a single run of CAT5 cable pulled to the home entertainment niche. While docked the iPort charges the iPod and is about the same size as a double-gang light switch.

iPort created the experience of using the iPod as an easy and attractive method of connecting their music collections to their home systems. People come home, remove their ear buds, drop their iPod into an iPort and have their music ready to enjoy around the house.

Useful locations for installing the iPort include bedrooms, home office, home theater and the kitchen. The kids can even enjoy their own iPort in their bedrooms while the whole-house iPort can be located in a common area for entertaining. Advanced systems can include in-room keypads to adjust the music on or off from a centrally located iPort.

The options for installing sound and video in a home are endless and working with a good A-V contractor who offers Sonance, Sound Advance and iPort can pretty much take care of everything you would need outside of the plasma TVs!

Home entertainment solutions are good sources of extra profitability when building a home and will set a builder apart from their competition, especially when innovative ideas are shown in design centers, model homes and options catalogs. It’s easy to overlook in the mix with lighting, appliance upgrades and flooring options but a music system is a home feature that enhances value.

Today’s homebuyers expect something more. Your customers are growing up with music as a part of their lives and they want to continue their enjoyment of music throughout their home.

As a homebuilder, it becomes challenging to be both efficient and innovative with design. Choosing a qualified A-V contractor and including a music and family room theater will help you grow your business and improve your bottom line. Sonance, iPort and Sound Advance can help you, too.

www.sonance.com www.iportmusic.com and www.soundadvance.com

Buzz Delano is a business development and strategy consultant to companies in the custom installation industry. He has 25 years of experience working with manufacturers and integrators in audio, video and home automation. He is also a board member of CEDIA.


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