Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.