Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

D-Tools System Integration Software

D-Tools, Inc. is a worldwide leader in data-driven system integration software. D-Tools' System Integrator (SI) is a complete estimation, design (via Visio or AutoCAD), and project management platform designed to fulfill the diverse needs of systems integration firms. SI offers improvements in virtually every functional area and adds 3rd party integrations to provide a complete end-to-end solution allowing data to flow seamlessly throughout the project lifecycle - from initial client contact through the ongoing service relationship. Along with access to a comprehensive library of manufacturer products, the application delivers a powerful yet easy to use solution that provides a positive impact on any integrator's business.