Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

The Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit easily conceals power & A/V cables within the wall for a professional appearance. The kit is recessed and features a new low profile in-wall jumper that can be fed through 1" diameter holes. The metal strain relief bracket provides a solid connection for the interconnect. The kit comes prewired and does not require an electrician for installation. The Power Jumper IC™ is available in three options, HDTV, Sound Bar and HDTV & Sound Bar.