'We must fight Amazon, Google, Apple and Samsung or they will dominate the smart home sector'

By Dominic Sacco for PCR:  The UK and Europe must come together to fight against the might of Amazon and other tech giants, or the smart home sector will be lost to them, says Deutsche Telekom. Jon Carter, the firm's UK head of business development for the connected home, was speaking to PCR at the Smart Home Summit today in London. "The danger of this event is that it's a wake," he said. "Everyone here is focused too much on competing with each other - and aren't focusing on the customer. "We need to start with the customer. Why do they want any of this?  "If we're not careful, Amazon, Google/Nest, Apple Homekit and Samsung will have 90 per cent of the smart home market in the future. "They will own this market, the customer and the value. What we're trying to do at Deutsche Telekom is saying Europe can fight back and drive growth from this market. But the approach has to be about all of us working together."   Cont'd...

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