VR Filmmaking: The New Film, Video Experience Begins to Take Hold

VR takes you into a filmed or computer-generated world, while AR adds something into your world.

Teens: Gen Z is More Prepared, More Savvy than You Think

They've grown up in the DIY (do-it-yourself) environment, focus on how things are made, seek peer recommendations/affirmation and are usually early adopters of products that are practical yet cool.

OTT, Crafty Strength: IBC Outlines Challenges in the New M&E World

The consumer wants to view his/her stuff in the highest quality possible, which means 4K HDR (High Dynamic Range). A growing number also hunger for 360 immersive video.

360, VR Everywhere: The Virtual Buzz at IBC Starts to Look Real

All of the major studios - Fox, Turner, Disney, ILM, and others are figuring out how to tell narrative stories like Martian VR, Star Wars VR, Jungle Book VR and Jurassic World: Apatosaurus while wrapping the content in a secure envelope.

Too Much: IoT, IoE isn't Coming to Benefit You, the Customer

All those connected objects will yield data on how machines and people interact with them. The fact that they can't manage the data they are already accumulating doesn't bother them because more is always better.

Millennial Priorities: Influencing Gen Yers Requires Different Channels, Different Messages

It is estimated that there are roughly 1.8 billion Millennials on the globe today; and while you may look down on them right now, by 2025 they'll comprise 75 percent of the workforce.

Not Really: The Olympics Streams Aren't VR, But They Are Paving The Way

Yes, despite sucking up batteries and data plans, all that Rio Olympics stuff you streamed to your TV, computer, tablet and smartphone wasn't really VR.

Appy Time: Apps Are Cool, Convenient, Useful, Dangerous

Security shouldn't be just a checkmark before an app is released, it should be the starting point for developers.

Consider the Audience: Your Presentation Is About Informing, Persuading, Not Selling

Whether your executive has been asked to make a one-hour keynote or be part of a five-person panel session, here's a dirty little secret … smart speakers don't try to fill the allotted time!

Marketing Types: Success Requires Team Leaders, Not Legends in Their Own Minds

Unfortunately, there is a critical shortage of marketers who are competent and confident enough to share.

Ads Count: Ad Blockers Jeopardize Free Content on the Internet

If an outlet gives me content free or subsidized, I'll watch/scan your ad because it's the price I pay for the free information, education and entertainment.

Back to Basics: Getting the Message Out … Everything Changes But Clarity, Continuity

Media writers, reporters - on air, in print, online - know they have less than five seconds to attract the viewer's/ reader's attention.

Big Content: Studios, Nets Work to Leverage Viewers' Web Involvement

The challenge is how fast and flawlessly content is streamed to your big set or device.

New Ride: Today's Business Goes Up, Down and Around at Thrilling Speeds

The challenge for management is to become comfortable with being uncomfortable handling the speed, ambiguity and scary portions of the business rollercoaster.

Takes Time: Innovation is About Thinking Different, Not Copying Different

The leaps in creativity and innovation come from the shortfalls, failures you seldom hear about. As long as each failure produces a positive side effect, you know the company and the team are moving in the right direction.

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