Is Digital Signage Worth the Investment for Small Retailers?

Digital signage is an increasingly affordable marketing technology that has become a lot more accessible to small retailers in the past couple of years. Digital signage display screens with HD resolution no longer cost the earth, while professional digital signage software can be downloaded for free. In fact, if you have a spare PC and either a plasma screen or LCD screen available it is pretty easy to get up and running at zero cost. But will it bring small retailers more sales? The signs are positive. Digital signage is strong on the delivery of high impact visuals that capture attention and motivate consumer action. Animations, image movement and video on a well-positioned screen will certainly grab eyeballs. Data from Out-of-Home Video Advertising Bureau Europe (OVAB) suggests that moving images are as much as 28% more effective in attracting attention than static posters or billboards.

Yitran to Appoint New Representative in India

Yitran Communications, a leading and award winning Powerline Communication fabless semiconductor company, is pleased to announce its recent appointment of a Technical Marketing & Support Manager for India.

Cabinet Expands Regional and Vertical Reach Adding Five New VARs

Channel Partner Program Continues to Gain IT Providers

Christie's Virtual Print Fee Program "On The Fast Track" To Meet Industry Deadline of September 30

Industry's Most Flexible Turnkey Solution Makes North American Exhibitors' Transition to Digital Cinema Easy and Affordable

World's First Laser-Projected Screening of Full-Length Movie Debuts With Christie Laser Projector

"Hugo 3D" Feature and Clips from "Transformers: Dark of the Moon" and "Puss N' Boots" Will Be Shown at 14 ft-L, Addressing the Problem of Insufficient Light Levels on Screen for 3D Content

Runco Brings Cinema-Quality Digital 3D Home with New Signature Cinema Projectors

Award-winning portfolio includes two new models with patented performance at never-before-achieved price points.

CEDIA Announces 2012 Manufacturers' Excellence Award Winners

STEWART FILMSCREEN INTRODUCES 4k+ LOGO PROGRAM TO IDENTIFY SCREENS OPTIMIZED FOR HIGHER RESOLUTION PROJECTION APPLICATIONS

Supporting the detailed fields of aerospace and medicine, Stewart Filmscreen has long been producing screens that support line pair resolutions well above that of 4k.

Stewart Filmscreen Launches Web Screen Assistant 2.0 With Improved Interface, Multiple Browser Support And Enhanced Functionality For Dealers

Stewart Filmscreen is re-launching the popular Web Screen Assistant program to support the use of all browers, making it faster and easier for dealers and integrators to provide quotes anywhere-----The new WSA program enables users to save and archive prior quotes to copy or revise them at a later time-----Features an updated WSA user interface with fewer steps involved in screen configuration and quoting.

DVDO AIR WIRELESSHD SYSTEM WINS CE PRO BEST AWARD AND CUSTOM RETAILER'S EXC!TE AWARD

Both awards were determined by a panel of industry experts, custom installers and editors who based their decision on product innovation, functionality and installer benefit criteria.

Performance Enhancements in New, Expanded JVC Projector Line

Other performance-enhancing features include a new illumination system and a new polarizing wire grid in combination with e-shift2 for higher native contrast.

SPIKE Provides Soothing Relief for Channel Surfing

Sea urchin-like remote control is FREE to those who attend presentation at URC Booth 4462 during CEDIA EXPO.

URC Introduces Its First Gyroscopic Remote Controls

TRG-100 and TRG-200 provide control of URC's new onscreen TV GUI and Total Control® whole-house systems.

Pioneer Elite Blu-ray 3D Player Designed for Endless Content Options

Pioneer's new Elite Blu-ray Disc player is designed with expanded playback capability to offer consumers more source material options for their music and movies.

Pioneer Tunes up SMA Wireless Speakers with Addition of Pandora and vTuner Internet Radio Services

"Adding Pandora and vTuner to our new SMA wireless speakers greatly expands the user's audio entertainment options by giving them access to thousands of internet radio stations in addition to the music already stored on their smart devices"

Records 9781 to 9795 of 28766

First | Previous | Next | Last

Automation & Control - Featured Product

Advanced UPB Lighting Packages from Simply Automated

Advanced UPB Lighting Packages from Simply Automated

Custom scenes (connecting up to 250 switches) in your living, family or great room, kitchen, study, master bedroom/bathroom, and office. Turn off all lights in your home at the touch of a button. Automatically (Timer Scheduler) turn on/off outdoor security lights, heating and AC, or provide night light convenience anywhere in your home. From creating a virtual 3 way switch anywhere in your home, to turning a group of lights when your garage door is opened, door bell or phone rings.