Scala Inc. today offered five tips for retailers that are looking to get started with digital signage systems to educate consumers about available products and services, cross-promote products and improve the customer experience.
A recent retail sector technology adoption study from CompTIA found that one in three U.S. retailers currently uses digital signage with another 22 percent planning to implement soon. Among the top ways retailers use digital signage are for sales or promotional announcements; photo displays including images of customers using products; and custom videos such as tutorials, advice and customer testimonials.
“A growing number of retailers are adopting digital signage because they see it can help them alter the usual shopping patterns of consumers,” said Marcy Patzer, senior director of retail strategies, Scala. “By enabling this change even for a split second, retailers entice customers to stop their routines and direct their attention to something new. That split second can truly transform consumer shopping activities and buying cycles.”
Scala offers retailers the following five tips as they look to get started with digital signage:
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We recently reviewed the Raspberry PI for use a Home Theater PC (HTPC) and found that performance was a little sluggish. In order to improve performance, Raspberry has now released Raspbian, which is a, hard-float optimized version of Debian. One of the main areas of improvement for general use will be web browsing.
For XBMC users, audio stream decoding is significantly improved.
The chart above shows the amount of CPU time required to decode various audio formats in real time on the Raspberry Pi. This is particularly important for XBMC users as all audio streams are decoded in software on the ARM CPU, and high-bitrate audio streams can be troublesome. This data shows a significant performance increase when decoding these formats on Raspbian. Full benchmark results can be found here.
The latest release also brings improvements to the firmware, kernel and applications, and is recommended as the distribution most appropriate for general users. An SD card image of Raspbian is now available for download from http://www.raspbian.org
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