PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing.Â In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah!
Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!!
So what if the site is where media folks go to find/get news/data and where they go to get contact info?
Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.
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