Why Doesn't the Press Call, email, Text, Tweet?

PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing.  In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah!

Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!!

So what if the site is where media folks go to find/get news/data and where they go to get contact info?

Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.

Avtrak Rotating Equipment Rack

This rack was an absolute breeze to install --- even for me --- so professional installers will have no problem whatsoever.

Blu- Ray: The Next Generation DVD - Part 1

Once DVD's had become an entrenched part of the world's media landscape, home video aficionados knew that not much time would pass before movie companies did one better than the picture and sound quality of DVD discs.

Blu-Ray DVD Part 2: The Format Wars Begin

In 2004, the physical specifications for Blu-Ray Disc were finalized. In January 2005, Sony announced that they had developed a hard coating polymer for Blu-ray discs. Cartridges, originally used for scratch protection, were no longer necessary and were scrapped. The BD-ROM specifications were finalized in early 2006.

Consumer Video Security

Many of the technologies used in consumer video security are adopted from those implemented in the broad consumer electronics market. As advanced consumer technologies are introduced, market leaders such as LOREX will continue to adopt and integrate them in their video security solutions.

Content Insider #138 - Interactive TV

According to The Nielson Co., 106.5 million people watched Super Bowl XLIV. Our kids grabbed most of their favorite Winter Olympics events on their smartphones or notebooks. With less than 100 days to futbol's World Cup, we're all looking forward to the South African event.

Content Insider #139 - The Smarter Smartphone

With 300+ million in the U.S. and six billion plus globally, mobile phone/device penetration is rapidly approaching 90+ percent. Young/old, rich/poor, male/female are constantly available if not using their device to communicate with others, find information/entertainment.

Content Insider #140 - Boomers Plus

Our son can't imagine how people survived in the "Dark Ages" without email, texting, cell phones, social sites, MP3, Tweets. He also can't believe that some of the rock stars of that era are still going strong.

Content Insider #141 - Skirt Length

Technology is So Pass© … It's All About Fashion

Content Insider #143 - Business, Skills Training Is a Never Ending Process

As we move forward in the 21st century, traditional technical workers will have to expand their business skills while general business employees have to become more proficient in their understanding and use of technology. People across the board will need to not only know how the devices and applications work, where the information is located and what the data means.

Controlling HVAC Systems with Home Automation

If it were my home and money was not a concern, I would put in geothermal units with zoning, media air cleaners, UV lights, steam humidifiers, whole-house dehumidifiers and energy recovery ventilators. I would then be able to control each zone from the home automation systems through touchscreens and remotes.

Crestron DigitalMediaâ„¢ Debuts in the UK

Crestron DigitalMedia (DM) was engineered to break through the barriers and overcome the challenges, hassles and confusion that surround HDMI and HD digital signal distribution in whole home environments.

Definitive Technology Home Theater Speakers

When you set up a home theater system what is the most important component? This is one fact that has not changed since the days of old --- ITSS (It's The Speakers Stupid).

Digital Signs Don't Sell, Don't Inform When They Display the Blues

By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late. Their PCs were plagued with the dreaded "blue screen of death" and rolling reboots, causing the digital signs they were using to deliver targeted messages to completely shut down

Freevolve housEvolve Remote House Management and Control System

Whether you own one property, your home, or multiple properties such as a vacation or rental home, you want to protect your property when you are not there. Did the heat fail? Are the pipes freezing? Did the water get above flood stage? Is the drip irrigation system jammed open and running out of control? Is the renter running the AC at 62ºF?

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