Easy-to-Use, Multi-Vendor Wireless Display has Arrived: Wi-Fi Alliance® Launches Wi-Fi CERTIFIED Miracastâ„˘
Wawa Inc. has incorporated digital signage into more than 600 convenience stores. In the fall of 2011, following a successful 25-store pilot, Wawa selected ADFLOW Networks Inc. to power its digital marketing network as part of a redesigned foodservice area that features a fresh and appetizing new look.
"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go," said Howard Stoeckel, CEO of Wawa.
Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.
"The feedback from customers and store associates was extremely positive after our initial rollout," said Steve Gamble, manager of marketing services for Wawa. "With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."
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At last month's IFA 2012 electronics show in Berlin, one of the biggest head-turning products was from China-based TCL Multimedia. The company introduced the Ice Screen, a 26-inch Android-based smart display that reportedly offers the functionality of a tablet while aiming to capture the changing TV viewing habits of the youth market. It will debut in China as part of a partnership with Chinese Internet provider Tencent as the world's first large screen mobile intelligent cloud product.
Just don't call it a television.
"It is a 26-inch large display," says Hao Yi, general manager of TCL Multimedia Emerging Market Business Center. "It is not just for TV, as the younger generation doesn't watch TV like the older generation."
While the vast majority of its business still comes from China, TCL has also looked to expand into the international TV market. The company just released its monthly sales volume for August of LCD TVs, reporting a 38.7% total year-on-year increase, with a marked increase of LED backlight LCD sets specifically. In its overseas market TCL reported an increase of 36.5% year-on-year, with notable expansion in emerging markets.
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