Mobiplug Networks Inc., a recent TechStars Boulder 2012 graduate, has secured $2.7 million in Series A funding led by Foundry Group. Additional strategic investors include Bullet Time Ventures, SK Ventures, Social Leverage, Clarion Direct Investment, and others. The company also named seasoned entrepreneur, Tim Enwall, as new Chief Executive Officer. As part of the round, Foundry Group's Ryan McIntyre will be joining Mobiplug's Board of Directors.
Fresh out of TechStars Boulder 2012 summer class, Mobiplug offers an affordable all-in-one home monitoring and control solution. Mobiplug makes the smart home a reality for mass market consumers with easy-to-use iPhone and iPad apps, enabling hundreds of off-the-shelf smart household items from retailers such as Amazon, Home Depot, Lowe's, and Best Buy. The Mobiplug applications, associated web services and enabling equipment allow homeowners to achieve comfort, convenience, peace of mind and conservation right from their smartphones, home or away, with a single application experience. These services will also be available to developers who want to create their own immersive home monitoring and control experience.
Mobiplug Raises $2.7 Million Series A Financing Round Led By Foundry Group and Hires Tim Enwall as New CEO
New High-Resolution Curved Widescreen Golf Simulators from High Definition Golfâ„˘ Take the Fairway from the Course to Inside Your Home
The percentage of TV buyers who purchase a high definition television for its 3D capabilities remains very low- just 11 percent. That's according to J.D. Power and Associates' new 2012 High Definition Television (HDTV) Report.
Price (75 percent) remains the top reason customers choose specific TVs, followed by brand reputation (60 percent); positive reviews (37 percent); past experience with the brand (36 percent).
"While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television," said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.
"One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point."
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