CEDIA EXPO 2012 showed positive growth with non-exhibitor attendance gains of 4% over last year’s event. Ninety new exhibitors and more than 80 home technology products made their debut at CEDIA EXPO 2012, Sept. 5-8 in Indianapolis. More than 450 exhibitors participated in the 2012 event and over 16,900 attendees from 71 different countries. Of the total attendance 15% were first-time attendees to EXPO.
This year’s event, exhibitors, and attendees were defined as “electric”, “high caliber”, and “rock-solid”.
CEDIA EXPO offered 175 training courses including manufacturer product training. This year’s show was focused on educating electronic systems contractors on the network in addition to the foundational and advanced home technology education. Of those courses, 22 were new advanced IP Networking courses, all of which sold out. Additionally, CEDIA introduced a new credential, the Residential Networking Specialist, aimed for those who have demonstrated mastery of the network.
Digital signage is an increasingly affordable marketing technology that has become a lot more accessible to small retailers in the past couple of years. Digital signage display screens with HD resolution no longer cost the earth, while professional digital signage software can be downloaded for free. In fact, if you have a spare PC and either a plasma screen or LCD screen available it is pretty easy to get up and running at zero cost. But will it bring small retailers more sales?
The signs are positive. Digital signage is strong on the delivery of high impact visuals that capture attention and motivate consumer action. Animations, image movement and video on a well-positioned screen will certainly grab eyeballs. Data from Out-of-Home Video Advertising Bureau Europe (OVAB) suggests that moving images are as much as 28% more effective in attracting attention than static posters or billboards.
STEWART FILMSCREEN INTRODUCES 4k+ LOGO PROGRAM TO IDENTIFY SCREENS OPTIMIZED FOR HIGHER RESOLUTION PROJECTION APPLICATIONS
Stewart Filmscreen Launches Web Screen Assistant 2.0 With Improved Interface, Multiple Browser Support And Enhanced Functionality For Dealers
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