Content Insider #171 -- The Game Is On

We may have worked with Atari for over six years back in the real gaming system days but we never really had a long attention span -- long enough to play the games.  We knew people who slept under their desks and lived on Coke/Twinkies when it was crash n burn to get games out.  Folks still do but now they're talking serious money.  So serious we people buy virtual goods/stuff with real money.  Times have changed but the attraction of games hasn't.  The games are more realistic, more immersive and more valuable.  Serious men, women, boys, girls play them...serious men, women develop them...seriously there's a new breed of casual games !!!!

Content Insider # 164 - A World of Plenty

What can be better than equal net access for all and a network privacy police force patrolling, monitoring the pipes to protect you?  Sure equal network access isn't in your country's constitution...but it should be!  And just because you're not sure how to act or what to do on the iNet that's not your's the government's!!
Equal access should be available to anyone/everyone who wants it but that doesn't mean everyone "deserves" a pipd big enough for him/her to watch TV, download Web videos or do video on demand with your "device."  Some cultures remember government police actions and somehow they went astray and the powers were abused.  There are rules, there is commonsense and there is a strong degree of group policing on the Net that is done by the group and the common good.

As someone said be careful for what you wish for because you just might get it.

"Can't push him too hard; he might break. You gotta' remember who you're dealing with." - Steve McCroskey, Airplane (1980), Paramount

Content Insider #159 - Trends vs. Fads

Trying to figure out what tech trend (necessity) to buy is one of the biggest challenges people face today.

Holidays are nerve wracking for you, us, everyone.  You want to buy just the right...thing.  You don't want to spend too much or too little.  You want it to be something the recipient will want, will use, will keep, won't go out of style tomorrow.  With the  speed of change in the industry that's a tough order.

Even worse when you're buying something for your business or yourself.   Admit it...look in your store room.  Peek in the garage.  Yesterday's great solutions, great answers are lying around and you wonder how you could have missed the signs.  Our recommendations aren't bulletproof but maybe some of the information will help you think twice and avoid investing in another deadend revolutionary product/solution.  But 20+ years in the industry working with industry leaders will give us a huge edge.

Content Insider #160 - Augmented Reality

Augmented Reality is simply the real world we live in only more.  It's there naturally when you watch a sporting event.  You call it up when you use your smartphone to get a recommendation or learn more about the place you're going to visit.  True it's not real real but it is a lot more helpful, more useful than existing in a virtual world.  Every day more AR work is being done to help you make the right decisions.  It's reality but with a little...augmentation.

"I can't afford to have an independent programmer monitoring me. Do you have any idea how many outside systems I've gone into?" - Master Control Program, Tron (1982), Walt Disney

Content Insider #162 - Tablets

With all the tablets and apps being shown at CES it was tough to believe that Apple wasn't at the show.  Oh they were at the show they just weren't at the show!

Hard to believe that a year plus ago there wasn't a tablet product category and at CES there were 80+ devices being shown.  So will they take over the world as some forecast?

If so who will be the winners, survivors, hangers on?

With our cold, steely logic and raw guts/perception we'll give you our outlook right here...

"We must get beyond passions, like a great work of art. In such miraculous harmony. We should love each other outside of time... detached." - Steiner, La Dolce Vita (1960), Riama Films

Content Insider #163 - The 3D Evolution

We swore 3D TV would be here after last year's CES ...BIG!!!

Even after 30 years of working in the PC/CE/communications space we were blinded by the light.  We knew better but it just felt so right.  Why isn't it here yet?  The infrastructure isn't in place.  Education, comprehension, appreciation, love takes time.  But we're getting closer.  2011 will deliver significant improvements, gains for home, mobile viewing. .

When will the 3D stars be in alignment so it will be an accepted fact?   Soon...very soon. 

"… Politicians from around the world will see it. Of course, they'll want to use it as a weapon. As a scientist - no, as a human being - I can't allow that to happen!" - Dr. Seizawa, Godzilla (1954), Toho Films

2011…New Consumers, New Markets, New Economy Take Hold

Let's start by saying 2011 is going to be the year we wanted three years ago when the financial institutions "borrowed" our global wellbeing! 

It was the first time we entered unfamiliar territory because the financial meltdown didn't affect just one country but all of us.

Content Insider #156 - Business Must Constantly Look to, Plan for Tomorrow

Even though a few companies have sold 10M +/- tablets and phones in the US and are slowly, painfully rolling them out in other wealthy consumer markets (Japan, North America, Europe), that's only a drop in the proverbial consumer population bucket.
There's are 300 million potential consumers in the US and a whopping six billion plus around the globe.
Today, the Gross Domestic Product (GDP) growth in the wealthy countries is modest (at best), and the outlook for the next 10 years isn't overly aggressive.
The "buy low, sell high" approach - buying components, manufacturing "somewhere" at the lowest possible price and selling them for optimum profit to folks in the wealthy areas is becoming more challenging.
That's why businesses are becoming more serious about reaching, influencing emerging economy consumers.

"There must be alternatives. You must have some technology that could solve our problem." - Professor Barnhardt, The Day the Earth Stood Still, 2008

Content Insider #157 - The Portable World

Think about it…Dennis Hopper, Peter Fonda, you hittin' the road on rad bikes. 

How freakin cool!  How free!!

How far to the next electrical outlet because your notebook, tablet, smartphone, iPod batteries are in the red zone?

Some say it was Jobs that put you on the road to adventure. 

First, the iPhone that did everything but make a call. 

Then, the iPad that does even more of everything, still doesn't make a call. 

"Oh, yeah, they're gonna talk to you, and talk to you, and talk to you about individual freedom. But they see a free individual, it's gonna scare 'em." - George Hanson (Jack Nicholson) - Easy Rider (1969), Columbia Pictures

Content Insider #158 - The New Consumer

New Consumer, New Tools Equals New Normal

You should really be excited.

The government - no matter what country you live in - recently reported that the last few unsteady years are behind us and things are better and getting better.

That's government speak.

Actually, the downturn lasted so long it changed the consumer landscape, so the next few years deserve their own name..the new normal.

Jason explained, "Then do something about it. Everything you need is in there."

We're frugal in areas we never thought twice about before.

"This is Jason Bourne. You are nine hours behind the toughest target you have ever tracked. Now I want everyone to sit down, strap in, and turn on all you've got. That would mean now." - Pamela Landy (Joan Allen), The Bourn Ultimatum (2007), United Pictures

Content Insider #153 - Entertainment Everywhere

We're not certain what the preoccupation is with TV, but firms beyond the old-fashioned content developers, producers, "shippers" have gone out of their way to say they have the solution you need/want!

Insider #151 - Social Media - Great Place for Business, Friends, Bad Guys

Gawd…glad the Web and social nets weren't around during our college frat years. 

Insider #152 - The Family NAS

Housewide Storage -- Better Safe than Sorry But…

Content Insider #146 - Games Get Real

Historically, two "fringe" markets drove technology advances. 

One was - and still is - video gaming…if you can't figure out the second, tough!

But video gaming isn't video gaming anymore.  Not like it used to be, dominated by hardcore pasty skinned dudes who had more luck with their keyboards than with gals.

Content Insider #147 - Security

If you pay a lot of attention to your online security, you're probably not reading this.

If you pay no attention, you're probably ****ed!

If you have a normal concern…how bad can it be?

Take a minute and go to your favorite sites and search on the subject of online/onphone security.

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