As I peek at 2013 coming just around the corner, I cannot help but notice how downward price pressures are intersecting with demand and driving digital signage market growth. As many benefits continue to be realized, I believe some are more important than others and point to what we can expect in the coming year.
As in any tech-fueled market, reducing cost while increasing efficiency are major factors that come into play when talking about market growth. This fact is highlighted by realizing that digital signage fits well into the corporate mantra of "doing more with less."
With digital signage, doing more with less is certainly one of the big benefits. And with noticeable price reductions in 2012 that are certain to continue in 2013, I concur with recent reports from IHS iSuppli, Platt Retail Institute and others who believe the demand will continue to build at a healthy pace.
Price reductions are being realized in every area of digital signage. For example, as hardware is getting more specialized for media playback on consumer-type products that are mass produced for a worldwide market, the digital signage industry either directly or indirectly benefits from the use of this mobile and media-centric technologies that have a considerable scale of economy in production. This scale of economy is being reflected in today's prices of media players and displays used for digital signage. Even on the software side, the use of Linux and the recent emergence of Android on media players leads the way to extremely low cost albeit more basic offerings, putting a small turnkey system at about the same price as taking the family out for a nice dinner.
"Black Friday" arrives earlier than ever at Walmart this year, with customers barely getting to digest Thanksgiving dinner before holiday shopping kicks off at 8 p.m. local time.
Wal-Mart Stores Inc is loading up on electronic gadgets in a big bet that shoppers are ready to spend during the critical holiday season at its Walmart U.S. division. The holiday season generates more than a quarter of annual sales for the world's largest retailer.
"We bought deep, very deep, and we bought deep on items that matter to our customers," said Walmart U.S. Chief Merchandising and Marketing Officer Duncan Mac Naughton.
U.S. retailers are devising new ways to entice shoppers this year, as holiday spending is expected to rise only 4.1 percent, according to the National Retail Federation, down from 5.6 percent growth in 2011.
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