TrendForce：with good reviews but poor sales, detachable touch NB accounts for only 12% of the market
The idea of the detachable touch NB is magnificent, but currently many bottlenecks remain on its costs and design to be overcome, according to TrendForce. The detachable may see many good reviews, but the sales could be poor this year with its estimated 12% share of the overall touch NB segment.
CyberPower Inc. announced a new series of desktop and notebook gaming PCs based on the 4th Generation Intel Core Processor codenamed Haswell, which promises big gains in power efficiency and graphics performance. Desktop systems start at $559. FANGbook EVO gaming notebooks start at $1399.
The penetration rate of the touch-related products accounted for only 6.3% of the global NB shipment in Q1, which is projected to reach only 8.7% in Q2 with more new models joining in, the combined H1'13 penetration rate is around 7.5%, and the overall performance is relatively dim.
TrendForce indicates that lowering prices will be the strategy core to promote touch NBs this year, and cutting the OGS touch module cost will be the key to reach that goal.
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