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Antenna, a public relations agency focused on energy and smart technology companies, today announced new survey results that found nearly half of surveyed utility executives believe the smart home will revolutionize the utility industry. This surging optimism for the smart home represents a departure from the industry's traditional skepticism of new technologies, while also putting the utility industry at odds with a more cautious view of the smart home currently held by consumers.
"Antenna's research confirms that many in the utility industry now believe in the transformative power of the smart home to remake the grid for the better," said Antenna Vice President Matt Stewart. "However, there's a clear disconnect between utility visions of roses and rainbows and their customers' more frustrating early-adopter experiences. Antenna is honored to work with dozens of innovative companies across energy and smart technology to help bridge this critical gap and move the energy market forward." Full Press Release:
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