Today's Web 2.0 social media environment offers a tremendous opportunities for companies to closely engage with customers, prospects and market segments in a positive, mutually beneficial manner. The problem arises when marketing and communications people view these new 1:1 outlets as a great marketing/sales and PR pitching opportunities. They forget that the individuals if not treated properly and with professional respect can turn and instead of being the ones who are being hunted can become the hunters. People -- regular folks -- can be mean and brutal if they are abused. Marketeers need to know the pros/cons, challenges/opportunities. Consumers need to know that they have a powerful platform to strike back and cause real damage. It requires a mutual understanding on both sides and a meaningful two way relationship otherwise...duck. "Nothing in those files makes their sacrifice worthwhile. You have to let go. We're professionals, when an operation goes bad, we tie it off. " - Ward Abbott (Brian Cox) - The Bourne Supremacy (2004)
NAB -- National Association of Broadcasters -- how the industry has changed over the years (even with attendance that was down dramatically). We've gone from huge cameras that took two men and a boy to move around the floor. A room full of sliding levers and people everywhere. Slowly, almost without seeing it the shift began and schools, health care facilities, houses of worship and even businesses could afford the lighter, more automated capabilities. Then we moved to really light stuff -- an HD camcorder, notebook and some kid doing his/her show on the fly. This year the show had obviously made the shift. Mobile and personal video took center stage...all in highdef. Gawd that's gotta really tick off the big iron folks because they've gotta sell a lot of $10,000 "facilities" to make up for lost ground. Get a life folks because our kids are directing, producing, posting their own shows...and they're good !!!! "Why do you have to paint everything so black? Suppose you got hit by a truck. Suppose the stock market crashes. Suppose Mary Pickford divorces Douglas Fairbanks. Suppose the Dodgers leave Brooklyn!" -- Joe (Tony Curtis), Some Like It Hot (United Artists -1959) Television production used to be pretty straight forward. You had HUGE, HEAVY cameras three people pushed around. In the control room you had sliders And BAM!! magically the signal went over the air. At home you turned on the set. Had dinner (families ate together then) and a half-hour later the tube was lit and you watched the Sid Caesar or Lone Ranger show. It was so cool.
Ah the power of 140 characters. It is proving dynamite for well just everyone. Even us. We've got Twitter sending us notes saying people are following our Tweets and we have yet to send one out. But we aren't really that interested in someone following our every mumble on the Internet. Some people think it's a great solution. We think its stalking. Lots of people sign up but their fall off rate is worse than the churn on some of the mobile service people. Oh it will last. Everything lasts on the Internet. 7Command Performances - Everyone it would seem loves to perform and be in the spotlight. That is certainly true with the noise that surrounds the "gotta be on" approach people have taken regarding Twitter. Problem is even though thousands join each month, only about 40 percent of them stick around after a few days. The thrill of talking to yourself in a crowd seems to get old real fast according to most studies. "Son derriere noir... c'est formidable!" - Hilary van Doren, Fame 1980, MGM Photo Source - MGM In today's budget stricken climate, it's important to recognize the prominent role that the Internet can play in a cost-effective marketing strategy. Not only is Web marketing very affordable, but it also offers you an effective vehicle for public exposure.
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Apple's iPhone app store got a lot of attention, a lot of traction, heck a lot of sales. More than one company said, "hey we want/need one of those thingies! Make it so." Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. The shelves are stocked -- more than 30,000 "products." People bustle in and out the door -- the billionth download occurred a couple of months ago. Now new smartphones are coming out, every app store offers something, the new Palm is going to try to beat the beast and news will soon emerge from WWDC (Apple's worldwide developer's conference). Is this a beautiful, fun, exciting, occasionally profitable industry or not? It is!!! 1Open for Business - Apple wasn't the first to build a smartphone or the first to offer apps. They were just the first to make them real, real fun/interesting. Offer the right merchandise, the right mood and most people will take the bait. Source - Screen Gems Guess when you have $56 billion and change in the vault in today's economic environment you must be doing something right. "I knew it would come to this." - Beth Charles, Obsession (2009) Just wish our kids would quit contributing to the stash Apple is using to buy GPU (graphics processor unit) technology and game designer talent. A few years ago Apple decided all smartphones sucked (they're not too hot on netbooks either). So they announced the step up from the iPod (they didn't like those other MP3 players!)â€¦the iPhone.
Some people tend to get all wrapped up in titles don't they? You know VP of HR, CFO, CIO, CMO, IT director, VP of communications, PR whatever...yes even EiC, webmaster and chief blogger. But even when you focus on journalistic integrity at the end of the day you're selling...an idea, a concept, a service, a product. Don't get us wrong we don't want you to change....we like you just the way you are! But at the end of the day we all have to put money in the cash register so we can come back and have fun all over again! Want to use the piece? Have at it, no byline, no added approvals necessary. Don't like it? Aim your cursor for the trashbucket and...BAM!!!
For business professionals working from a home office, the benefits of wireless technology are dramatic. First off, it's less expensive to install wireless access points than wiring your office with Ethernet capabilities. Plus, you won't have to knock holes in walls to set up your network. In addition, a wireless infrastructure is flexible and can accommodate your company's need to share devices, programs and technology. Lastly, wireless delivers information access to anyone on your staff, from anywhere in your office. Most offices that have made the transition from wired networks to wireless systems have experienced remarkable increases in productivity.
David Rodarte is President and Chief Operating Officer of NuVo Technologies LLC, a leading designer and manufacturer of whole home audio systems. Rodarte possesses a well-earned reputation for rapidly accelerating businesses through market analysis, sales, organizational effectiveness and strategic planning. Under Rodarte's leadership, NuVo has grown close to tenfold. David's firm, reassuring presence is reinforced by his excellent ability to build relationships that unify rather than divide groups of people. At NuVo, Rodarte has led the growth, branding and positioning of the emerging whole home audio player. Today, NuVo is widely recognized as the fastest-growing brand within its market niche. From the beginning of his tenure, Rodarte has intuitively steered NuVo to its high-value/high-quality philosophy and closed-distribution structure, a strategy that has served NuVo extremely well in the marketplace, and has given NuVo employees a common mission. Rodarte's enthusiasm and evangelism for the multi-room audio category has greatly expanded the appeal and market penetration of NuVo's products, as well as those of its competitors. Rodarte serves on the board of the Consumer Electronics Association (CEA) TechHome Division, is an immediate past board member of CEA's Multi Room Audio Council, and is the current Vice Chairperson for the CEA Homebuilder Initiative. Prior to joining NuVo in August 2002, Rodarte served for four years as president of Dynamic Control, makers of Dynamat brand acoustic solutions for the mobile electronics and automotive restoration industry.
Open Air Cinema, is the world's largest outdoor cinema equipment supplier and event producer focusing on inflatable movie screens and complete outdoor cinema systems engineered for private, commercial, and government use. Clientele include the Disney Orlando resorts, the Tribeca Film Festival, and FilmAid. However, thousands of homeowners around the world have added a Cinebox system and inflatable screen to their home theater. Open Air Cinema's outdoor cinema systems are unrivaled in affordability, ease of use, and high quality for backyard theaters.
Guy Dewsbury worked as a Researcher Associate for Lancaster University in England and is currently studying there for his doctorate. As a researcher his field of expertise is smart homes and designing technology for older and disabled people. He co-designed the first smart house in Scotland for a person with an acquired brain injury in Dundee Scotland ten years ago and then co-designed over fifty technology assisted homes for adults with severe autism in Grampian in Scotland. Most recently Guy has been writing his PhD on assistive technology and person centred-design whilst specialising in the field Telecare and Telehealth. Guy currently has a website www.smartthinking.ukideas.com and a blog http://thetelecareblog.blogspot.com.
Tony Pelura received his Bachelor's Degree in Business Management/Marketing from Salisbury University in Maryland. He is currently two classes shy of receiving his Masters of Science degree in Finance from the University of Baltimore. He started in the electronics industry eleven years ago as a sales rep for a TV mount company. He currently serves as president of Stevensville, Md.-based Centronics, Inc. For 50 years, Centronics has been a leader in the distribution of A/V, DBS, off-air, high definition, home theater speakers and accessories, and satellite and antenna products. As the industry has changed, Centronics has met those changes head on. What will never change is our commitment to provide quality products at reasonable prices. Centronics stocks products such as TV mounts by Video Mount Products, satellite distribution equipment by SPAUN, antennas and off-air accessories by Winegard and AntennaCraft, home theater equipmentâ€¦from HD cables to speakersâ€¦by CWI, Speco Technologies, and Universal Remote Control.
Interview with Jerry Chapman of SolidSignal.com The State of Consumer Electronics from an Etailer Po
Jerry Chapman founded Solid Signal in 2002 after experiencing his own frustrations locating specific technology products through retailers. As owner of Solid Signal, he not only oversees the day-to-day operations of the company, Chapman also works hands on with customers, providing them with personalized and comprehensive advice on product selection and troubleshooting. In 2007 and 2008 Solid Signal made the Inc. 5000 list as one of the fastest growing companies in the U.S. It is also a 2008 Internet Retailer: Top 500 Company. In addition to Solid Signal, Chapman is the owner of TriStar Consulting in Franklin, Michigan. TriStar provides assistance in the creation, maintenance and support of a technology and its applications. Before he founded TriStar in 1999, Chapman was Vice President at MNP Corporation in Utica, Michigan, one of the largest manufacturers of fasteners to the automotive industry.
In today's budget stricken climate, it's important to recognize the prominent role that the Internet can play in a cost-effective marketing strategy. Not only is Web marketing very affordable, but it also offers you an effective vehicle for public exposure. Web marketing is a cost-effective medium, however, as with any marketing campaign, you'll have to invest time and money. And although Internet marketing is less expensive compared to alternative marketing campaigns, web marketing is dynamic, so you'll need to re-invest on a regular basis. In summary, you'll need to plan your strategy in advance so that you'll know how to budget resources.
Programmable Logic Controllers (PLCs) are forever upgrading and changing to stay current with today's technologies. Everyday we hear of new and improved cell phones, handheld computers, GPS systems, etc. The same holds true for PLCs. Every year new models of PLCs are introduced into the marketplace. This article is going to touch on some of the new features available on PLCs.
Recently the RF4CE Alliance got itself adopted by the ZigBee Alliance, a clear example of a win-win situation. For the RF4CE Alliance it means an immediate broad adoption in the consumer electronics industry, while avoiding the cost of setting up a "marketing machine" to achieve this. For the ZigBee Alliance this is a brilliant move into a direction that will make it flourish. For the consumer electronics market, and in particular for the end-customers, this adoption is a clear stake in the ground that opens up opportunities for a wide range of new and interesting applications.
AMX® launched Anterusâ„˘ - the world's first Radio Frequency Identification (RFID) solution designed specifically for use with integrated control systems. Anterus is a new product family that extends the capabilities and features of AMX control and automation systems, allowing users in any commercial or residential environment to locate, track and secure any device, or trigger automated events.
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Automation & Control - Featured Product
The M1 Gold Security & Automation Control combines security, fire, energy management, lighting, and access control to provide total control of the home. Easily integrating with products of industry partner manufacturers, M1 controls offer a truly customized solution. With remote access capabilities and simple, user-friendly interfaces, M1 keeps homeowners informed and in control, anytime, anywhere! ELK's Two-Way Wireless family of products for the M1 offers a truly secure and reliable wireless solution with cutting edge techniques such as frequency hopping and UL approved jamming detection to defend against interference, hacking, and jamming. Advanced features ensure reliability, extend battery life, and provide innovative security enhancements including wirelessly interconnected smoke detectors, motion detectors with built-in security/convenience lights, and key fobs with a system status inquiry button, allowing users to see if an alarm has been activated before entering the home.