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Consumers are taking studios' commitment to UltraViolet seriously. UltraViolet accounts have surged from 9 million to 11 million since the Consumer Electronics Show in January.
Approximately 9,000 titles are available to UltraViolet consumers. The service allows customers to buy a product once and store it in the cloud to play on any device. However, the service has not been without its hiccups.
“[Consumer tech support] problems have gone down very pronouncedly in the last six to nine months as we’ve rolled out improvements,” said Mark Teitell, per Home Media Magazine. Teitell is the GM and executive director for the Digital Entertainment Content Ecosystem (DECE), the cross-industry consortium of companies behind UltraViolet.
“We’d love it to be zero, but it’s a pretty low and manageable pace right now,” he said.
UltraViolet can now easily merge accounts and consolidate usernames and passwords. According to a survey done by Sony Pictures Home Entertainment, more than 55 percent of home entertainment consumers are aware of UltraViolet and 50 percent said that an UltraViolet enabled title would make them more likely to purchase. Since consumers are currently at the crossroads of disc and digital, having the title provided to them in both formats at purchase has become important.
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