As far back as 1940, with Walt Disney's production of "Fantasia", surround sound has been a concept that nearly everyone finds exciting. Consumer electronics tried to take advantage of surround for music in the early 1970s with various forms of quadraphonic sound. It never really became a mainstream success, however, due to limited recorded software and much more expensive phono cartridges or tape decks needed to play it back.
Conventions/conferences are events that challenge a man's (and woman's) stamina.
They push you to the limits of creativity and performance.
Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media.
Two recent events are typical - Black Hat Technical Security Conference and NAB (National Association of Broadcasters).
Both in Las Vegas.
Both at the same time.
"We don't need no badges. I don't have to show you any stinking badges." - Gold Hat (Alfonso Bedoya), The Treasure of the Sierra Madre (Warner Bros - 1948)
As an ISF calibrator for many years I find myself in a lot of homes to make their systems perform better. I am constantly amazed at how many systems have everything they need to watch HD video and listen to HD audio but have never seen or heard either. I find that about 5 out of 10 consumers fall into this category. Why is this happening you ask?¬†
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing.¬† In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah!
Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!!
So what if the site is where media folks go to find/get news/data and where they go to get contact info?
Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.
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