EXtreme Makeover Home Edition

Looking back at this event, I was happy to be a part of it. I know that my work was only a very small piece of the pie, and that there were probably over 3,000 people who donated their time, materials, know how and hard work into making the home a reality. I think that I have never been more proud to be a part of such a great team!

In-the-Trenches Tradeshow Tactics

Just keep in mind that the Las Vegas Convention Center is filled with exhibitors who recognize opportunity when they see it - and when it sees them. You're in the right place at the right time - so do it up right.

Increase Sales by Cashing in on the Other Half

Overcoming Basic Female Objections to Audio System Designs

Connected Home Roadmap Identifies Consumer Wants

The Roadmap finds that not all consumers adopt or relate to technology in the same way. Knowing what excites consumers about technology enables industry to create, develop and market successful technologies.

Advertising, Marketing and PR Tips

#Embrace Your Brand: The Basics of Establishing Brand Identity # Cutting-Edge Collateral # Maximizing Your Trade Show Experience

IS China 2006

All in all ... I can only say that we all need to open our eyes to the reality of the global marketplace and seek partnerships with Chinese business. I have never felt more welcome as a foreigner in any country that I have previously visited. China is undoubtedly becoming one of the most powerful economic forces on the globe. Do you want to be a partner or a competitor? It's your choice!

Selling , With the Emphasis on Style

What these stores are about is selling a lifestyle, not just a system. The great thing is, from the owner's perspective, it doesn't actually cost any more to do a store like this. Instead of spending all their money on keeping stock of hundreds of different items, it's going on the furniture, the d©cor, the things that we think will make buying hi-fi and home cinema equipment a pleasurable experience again.

Knowing Your Market

There are few certainties in the market place, but losing customers to confusion is one of those. Another has to do with customer frustration and how it usually precedes the demise of customer trust. Ultimately, the fall-out always directly impacts the consumer, who end-up without industry support and products that are anything but "do it yourself".

Reaching the Unreachable Consumer

Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. These tools can also reinforce the messages that consumers receive via traditional advertising methods and give both content producers and advertisers more effective ways of measuring their audiences.

Home Builders: Key Channel for CE

Home builders sold $11 billion worth of technology products in 2004 and expect sales to increase 10-12% in 2005, according to Parks Associates' 2004 Builder Survey.

Turn Your Small Business into A Powerhouse

The benefits of a CRM do not stop with just the needs of the customer -- it adds value to the business as a whole. Employees are happier and less stressed because processes and procedures are simplified, take less time and effort to execute and the details are "taken care of".

The Art of the Video Demo

Get your customers smiling and excited about their impending purchase. Once you've mastered the "Art of the Video Demo" you'll be smiling all the way to the bank!

Mobile Worker Pilot Research

Internet Home Alliance Announces Results of Mobile Worker Pilot Research Finds: If You Build It, Mobile Workers Will Come…and Buy Retail Sales Increase; Taubman to Keep 'Connection Court' Up and Running

The Asian Connected Home Markets

Homega Research has officially released its awaited multiclient study aimed at providing reliable, detailed and up-to-date information on the current state and development prospects of the Connected Home markets in the main countries of Asia.

Home Automation in New Zealand

Smart technologies are about to transform how we live and interact with our homes.

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