For the past two years, Accenture has been conducting in-depth research about the usage patterns of various types of consumer technology products and services among U.S. consumers. The data below represents research completed in the winter of 2008/2009 and provides direct comparisons with last winter's 2007/2008 research data. The goal was to determine if there had been any changes in usage between Baby Boomers + (age 45 and older) and Generation Y (ages 18 to 24). The research uncovered several interesting trends:
The market to distribute premium video content (mainly TV episodes and feature-length movies) is currently going through one of its most dynamic periods as experimentation with business models, delivery mechanisms, and consumer tastes is in full swing.
Bright Idea - Just so no one missed the fact that Intel's Craig Barrett was talking about another bright idea that the company's engineering teams had developed the events folks put him in front of a light bulb. It didn't work because we could barely see the itty-bitty device he held in his hand at the opening of IDF this year. Source -- Intel
Flood of Content - The 2008 Olympics sent a flood of video content to the US and around the globe threatening to drown everything in its path. But the Internet infrastructure was able to support the huge online viewing audience easily.
There are a number of potential applications for virtualization in smart home settings. These hidden virtual machines could serve a number of functions, such as replacing physical devices for home entertainment and media servers, supporting remote healthcare services and defining the home automation control modules.
According to The Conference Board, 16% of US households watch TV broadcasts online. comScore says these viewers will grow as more and more content is delivered over the iNet.
Sales people love to show consumers how much better their TV shows will be with a big, beautiful, expensive HDTV screen. Turns out though that as many as 50% get SD content on their HD setâ€¦but they're happy.
Online games are more popular than watching videos online or cruising social networking sites. As they say, online no one knows if you're a dog (or a boomer+ player).
There has been a groundswell of activity lately with a lot of excitement generated at CES this year regarding new products and the rapidly maturing 3D TV industry.
What are people all happy about regarding their video content? It's all on BD? Big Deal! Oh sure you can copy your music...your audio books...your stuff. Copy their movie? You out of your gourd??
We all know half (or about half) of the world's population is female. Do We Ignore Half the PC/CE Market?
People around the globe and across the age groups are finding they have more news, information, entertainment options -- professional, semi-professional and sloppy amateur. They like the new diversity and options. The big question is will Tellywood ever regain its "ownership" of the consumers' eyeballs and viewing habits again?
Now the BD folks won't be able to blame Toshiba for holding back the success of high def disc sales. Now they have to really get their hands dirty and work.
The search is on for the one great, the one indispensible storage solution...the Holy Grail for content users everywhere!
This is really going to be the year of storage. Cause you can make, send, grab all the content you want. But if you've got nowhere to store it you are so S******ed!!!! Google, Yahoo and hundreds of "new, fresh" services offer the solution...store it in our cloud! It ain't a cloud folks...it's storage! And it's my content...my stuff! Think your stuff belongs with them? Maybe. We'll see.
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