Samsung will begin selling on its web site and through select specialty dealers its first Curved OLED TV: the 55-inch Model KN55S9C. At $8,999.99, it enters the market at $6,000 less than competitor LG’s 55-inch Curved OLED, introduced three weeks ago at the Magnolia Design Center in Best Buy’s flagship Richfield, Minn. store.
Samsung vice president of Home Entertainment Dave Das said the price was achieved due to “better than anticipated yields,” which led to the company’s being able to deliver product at such a low price point.
He said the metallic-frame curved aspect of the set, which Samsung is referencing in marketing materials a “Timeless Arena’ that evokes the curved shape of an arena, would serve to distinguish it on a typical sales floor, where consumers are generally faced with a wall of “me-too” flat-panel TVs. The decision to market strategically through the same specialty channel through which Samsung has been marketing its $40,000 85-inch Ultra HD, however, means that that dealer group will likely be better able to make the case for purchase through its caliber of sales personnel, Das said.
By 2018, ABI Research expects annual home automation device shipments to exceed 351 million, growing at a CAGR of 78%. ZigBee dominated IEEE 802.15.4 and claimed the top share of node shipments at 4.5 million, narrowly beating out proprietary protocol offerings.
Senior analyst Adarsh Krishnan, comments, "ZigBee is enjoying success in the home automation market because, as an open standard technology, multiple IC vendors are creating ZigBee chipsets. Quite simply, open standard technologies are considered less risky and highly scalable when compared to the closed ecosystems of proprietary RF technologies."
Smart devices that use the Bluetooth Low Energy (BLE) protocol part of Bluetooth v4.0 single-mode specification will experience the highest growth in the category, reaching over 133 million units by 2018. Practice director Dan Shey explains, "Consumer electronics (CE), including smartphones, tablets, and laptops equipped with Bluetooth are a major contributor to Bluetooth growth in home automation. Not only do these devices drive production economy of scale advantages but CE's are also growing role as a tool for managing and interacting with home automation systems."
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