"To cut through the clutter in today's overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a halo effect for the rest of the line."
"Conscience. What a thing. If you believe you got a conscience it'll pester you to death. But if you don't believe you got one, what could it do t'ya? Makes me sick, all this talking and fussing about nonsense." -- Dobbs (Humphrey Bogart) - The Treasure of the Sierra Madre (1948)
"The natives over there are cannibals. They eat liars with the same enthusiasm as they eat honest men." - Captain Nemo (James Mason) - 20000 Leagues Under the Sea (1954)
"Jules, did you ever hear the philosophy that once a man admits he's wrong, then he's automatically forgiven of that wrongdoing?" - Vincent (John Travolta), Pulp Fiction, 1994
There are lots of theories about how and why new products achieve mass-market success. I'd like to offer my own little rule of thumb. No product will ever achieve mass-market success unless it inspires envy. People must look at the early adopters and want to become one.
If you're not creating a culture, and therefore a market for your brand like Apple does (although you should be), make sure that you're hyper-alert to technological advances, anticipate their impact on consumers and immediately adapt accordingly.
Sometimes our kids - and the community at large - make us feel like Tom Hanks in the 2004 The Terminal. We simply go from gate to gate trying to get on the next technology plane to fly to our destinationâ€¦optimum personal and business productivity.
For thousands of years people looked the other way as folks made copies of other people's work - by hand, by printing press, by copier, by disc.
People are suddenly going to change over and join the video on demand (VoD) and pay-for-view society. What is even better for the PC/CE industry is the fact that they will build out their home networks so they can watch their content anywhere in the house.
If the customer truly has a better understanding of technology and of the products available, it can only make the job of people in the industry easier. And don't we all want our work life to be just a little easier?
The purpose of SETUP is to make sure that all equipment is wired correctly and functioning properly and to complete as much of the initial equipment setup as possible prior to systems integration.
Just keep in mind that the Las Vegas Convention Center is filled with exhibitors who recognize opportunity when they see it - and when it sees them. You're in the right place at the right time - so do it up right.
Ok, there's a lot of Web 2.0 noise - thunder and lightning. But which locations - photo/video sites, music sites, social sites, podcasts, blogs - will be blessed with an abundance of rain (user and advertiser payments)?
"Distrust and caution are the parents of security," - Benjamin Franklin
"So I imagine this is just a â€¦ceremonial possession? I mean they don't actually expect me to do any fightingâ€¦Do they?" - Pippin, The Lord of the Rings: The Return of the King (2003)
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