Interview - Convergence if IT and A/V Technologies

Start educating yourself on the new open systems and technologies. Networking, networking, networking. If you can afford it, hire from the IT market to add that knowledge and experience to your business.

The Selling Points of Wireless Home Energy Controls

A selling point is the energy savings that wireless home controls provide homeowners. By customizing their home's electrical usage, homeowners control their energy management usage to best suit their lifestyle.

Haave AV Systems Increases Revenue Utilizing D-Tools System Integrator™ Software

We are able to confidently present our proposal, knowing it's designed properly with D-Tools and understanding our industry and costs, so we can explain every aspect of the job to our customer, easing any apprehension, and winning the job hands down.

Home Controls: Trends and Opportunities

Home controls are one dimension of a broader set of home systems that includes entertainment, security, energy management, broadband access, and data networking. These other home systems can entice consumers to bring controls into their homes if control systems manufacturers partner with firms providing these other systems and services.

Making Things Right the Right Way

The way in which you handle a bad customer experience will not only greatly impact that customer's opinion of your company's integrity, but can actually help you reinforce your brand image.

Utilizing D-Tools System Integrator Software

The number one challenge for Audio Video Designers was the length of time it took to design each system and second biggest challenge was having a way to create quality and professional schematics.

Work Your Target Market's Brain to Keep You in Mind

The belief that we have 100% conscious control over what we pay attention to is a myth. The belief that users can and will choose to pay attention to our message/ad/docs/product/lesson/etc. is a mistake.

How Can Integrators Improve the Home Technology Industry While Building a Successful Business

HAVE FUN! This is a great industry to be in. Thrive and be successful! Be proud of the work you do. You will not be able to wait to tell your family how you made a client feel in their brand new home!

3D Displays Going Mainstream in Sports and Cinema

Key pieces of the 3D puzzle are falling into place and will result in the much more widespread adoption of 3D systems in several key market segments. These improved, moderate-cost technologies will first move into existing markets for 3D displays and enable the development of new, broader markets in the future.

Who Do Your Consumers Think They Are?

The take-home message: let your brand enhance the identity of your consumers, and the resulting sale will be more than a purchase - it will be part of who they are.

Adjust Your Brand's Halo and Let it Shine

"To cut through the clutter in today's overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a halo effect for the rest of the line."

Booming Home Technology Integration Market Faces Skills Shortage

The explosion of digital entertainment options and home network tools brings with it a new level of complexity when it comes to the installation, use and maintenance of these high-tech toys. While many of these products are easy to install and use, bringing together disparate components and systems can still be a challenge for many consumers.

Change and Rearrange: Keeping Your Brand Relevant

If you're not creating a culture, and therefore a market for your brand like Apple does (although you should be), make sure that you're hyper-alert to technological advances, anticipate their impact on consumers and immediately adapt accordingly.

Educating the Average Consumer

If the customer truly has a better understanding of technology and of the products available, it can only make the job of people in the industry easier. And don't we all want our work life to be just a little easier?

Enjoying Audio Podcasts……without the Computer Science Degree

Finding, subscribing, storing and managing content for mobile listening are steps which many have found overwhelming. Fortunately, there are new sites and software emerging which help tackle these challenges.

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