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Home automation startup August is getting ready to start shipping its first product to consumers early next year. But first, it’s raised a bit more cash to add personnel and ramp up production of its mobile-operated smart lock.
August raised $8 million in a funding round led by Maveron, with participation from Cowboy Ventures, Industry Ventures, Rho Ventures, and SoftTech VC. The new round brings total funding raised to $10 million, and previous investors include Matt Mullenweg, Mark Pincus, David Dolby, and Scott Belsky, among others. Along with the funding, Maveron partner David Wu will be joining August’s board of directors.
Bringing Maveron on board makes sense, as the VC firm focuses exclusively on consumer-facing companies, with other investments such as eBay, Zulily, Groupon, and Shutterfly. Wu, who joined Maveron in 2012, had personally invested in companies like Practice Fusion, Sociable Labs, Postmates, Beautylish, and Taulia, and sites on the board of Line2 and SeatMe.
With the new funding, August is getting ready to start shipping its first product, the August Smart Lock. The lock, which was designed by Yves Behar, enables homeowners and renters to access their homes or send virtual keys to others via mobile app. The August smart lock uses Bluetooth technology to enable users to automatically unlock a door when they are nearby, and it also has a feature called Everlock that can automatically lock a door behind you.
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