Content Insider #86 - Pre-Millennials…The Market Underfoot

"You could be happy here, I could take care of you. I wouldn't let anybody hurt you. We could grow up together, E.T." - Elliot, E.T. the Extra Terrestrial (1982)

Content Insider #87 - DRM…Pirates Helped in Ways They Didn't Plan

"I like pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals." -- Winston Churchill

Magnetic Personality Test Leads

The test leads will stick to pipes (for a ground), screws, speaker terminals, tools (to allow the tool to be a test lead), chassis, racks, car bumpers, and other test leads.

Content Insider #81 - The New Matrix

Virtual worlds like There.com and SecondLife aren't being used by these firms as online retail outlets but rather business locations that can lead to real world sales or to quickly solve real world problems.

Content Insider #80 - Death By Phone

Somehow we don't believe the perfect everything for everyone mobile phone is possible, practical, in demand. But it may be the perfect way to murder entertainment as we know it.

Off-Air Antennas and an Alignment

It was usually acceptable to align an off-air antenna for NTSC analog signals by simply looking at the screen while someone moved the antenna for best picture and minimum "ghosting". Unfortunately, this technique will not work for DTV.

Why Game Consoles Aren't Just For Kids Anymore

Sure, stand-alone DVD, HD and even Digital Video Recorder devices represent phenomenal advances in technology. However, they're also limited in their scope and sheer features, unlike today's newest gaming consoles.

Adjust Your Brand's Halo and Let it Shine

"To cut through the clutter in today's overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a halo effect for the rest of the line."

Content Insider #76 - - DRM - Keeping the Treasure Hidden or Opening the Mountain

"Conscience. What a thing. If you believe you got a conscience it'll pester you to death. But if you don't believe you got one, what could it do t'ya? Makes me sick, all this talking and fussing about nonsense." -- Dobbs (Humphrey Bogart) - The Treasure of the Sierra Madre (1948)

Content Insider #79 - The Undersea Internet World

"The natives over there are cannibals. They eat liars with the same enthusiasm as they eat honest men." - Captain Nemo (James Mason) - 20000 Leagues Under the Sea (1954)

Content Insider - #78 Blue is Here to Stay…That's Not Pulp Fiction!

"Jules, did you ever hear the philosophy that once a man admits he's wrong, then he's automatically forgiven of that wrongdoing?" - Vincent (John Travolta), Pulp Fiction, 1994

Digital Hell

There are lots of theories about how and why new products achieve mass-market success. I'd like to offer my own little rule of thumb. No product will ever achieve mass-market success unless it inspires envy. People must look at the early adopters and want to become one.

Change and Rearrange: Keeping Your Brand Relevant

If you're not creating a culture, and therefore a market for your brand like Apple does (although you should be), make sure that you're hyper-alert to technological advances, anticipate their impact on consumers and immediately adapt accordingly.

Content Insider #73 - The Swiss Army Phone…Is Good Enough for Everything Good Enough?

Sometimes our kids - and the community at large - make us feel like Tom Hanks in the 2004 The Terminal. We simply go from gate to gate trying to get on the next technology plane to fly to our destination…optimum personal and business productivity.

Content Insider #74 - In the DRM, CA Equation, Someone Has to Protect the Consumer

For thousands of years people looked the other way as folks made copies of other people's work - by hand, by printing press, by copier, by disc.

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