Online Marketing Generates Sales

In today's budget stricken climate, it's important to recognize the prominent role that the Internet can play in a cost-effective marketing strategy. Not only is Web marketing very affordable, but it also offers you an effective vehicle for public exposure. Web marketing is a cost-effective medium, however, as with any marketing campaign, you'll have to invest time and money. And although Internet marketing is less expensive compared to alternative marketing campaigns, web marketing is dynamic, so you'll need to re-invest on a regular basis. In summary, you'll need to plan your strategy in advance so that you'll know how to budget resources.

Brand Messaging: Manage your message or someone else will.

Ask any six people in your company the following question: What does our company do? If your employees don't answer consistently, your brand is likely weak and diluted. Identifying key messages and communicating those messages throughout the organization, and then externally, will improve the productivity of your communications and strengthen your brand. When the organization communicates with consistent messages and a unified voice, you will earn trust. Trust is the foundation of a strong brand.

In Prosperous Periods Promote Tactically, In Down Times Promote Strategically

Economists are unanimous that regardless of what governments do it will take time, a lot of time, to rebuild faith in financial institutions and rejuvenate the economy.

Interactive Television: Will advertising be the next wave of success for this much maligned industry

Interest in interactive TV services is growing due to improved infrastructure, real-time two-way communications and feature-rich consumer devices. Advertising is a key focal point, this year, because of its potential to deliver more effective and relevant experiences for consumers and advertisers.

Find Success with Targeted Online Marketing Campaigns

Whether or not you have a marketing staff, you can still promote your business intelligently, efficiently and cost-effectively. Your goal is to successfully communicate your exact message over all the other clutter in the marketplace.

New Options for Technicians

In today's perceived slow economy, we hear that individual technicians and owners of installation companies are seeing increased downtime across the board. This issue has technicians looking for new opportunities to increase business and get their days back to fully efficient.

D-Tools Case Study

T&T Communications began looking at software solutions in order to improve and streamline their business processes.

Is Old-School Retail Shedding It's Skin?

The only way to keep from stagnating or being passed over in favour of some crappy $30.00 website, is for you to realize what you can offer to those customers... what they CAN'T get on-line.

Architect's Guide to Home Automation

The vision is to create a flexible, comfortable and user-friendly domestic environment, yet still allow non-technical people to easily interact with the most technologically-advanced systems available.

Improving Your Bottom Line in a down Economy

At the end of the day in a tough economic environment you need to go back to the basics and make sure that you have a clear process for not only getting new business, but for following through and delivering on time and to budget.

Moving IPTV Around the House

A major challenge for service providers in delivering IPTV has been in distributing signals from the customer's residential gateway to other IPTV Consumer Devices (IPTVCDs) located in different locations around the house.

Success Story - ProSyst and XANBOO

For its new release, Xanboo was looking for a software platform which is scalable, extendable and based on open standards. Xanboo decided to choose OSGi technology.

AVIA Inc. Increases Revenue and Decreases Costs with D-Tools

AVIA Inc. has experienced a significant reduction in time and cost for each project because resources are correctly allocated, resulting in better tracking and correctly ordered equipment for each job. Additionally, AVIA reduces time by generating easily understood and applied documentation with D-Tools so remote installations can be managed onsite by AVIA's technical staff.

Broadband Video: A Market Update

Current "winners" in the broadband VoD space are the television broadcast networks, which are reporting good success with their online initiatives. For example, they are reporting high ad retention, no evidence of primetime cannibalization, and targeting the right viewer in terms of demographics.

Insider #92 - Influencers, WOM

The really smart innovator grabs everything he/she can get his/her hands on that is new, special, unique. Then…they find someone who'll lug their stuff around for them while they stay out of the rain.

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