Google has Nest, Apple has HomeKit and Samsung has…SmartThings, we’re hearing. The deal was completed for around $200 million dollars, though it might have been less according to one source.
Samsung most likely bought the startup to get out ahead of Google’s Nest efforts. With this buy, Samsung obtains a mature home automation platform that just needs some marketing help. And Samsung has a hefty marketing budget.
The larger arena at work here is the millions of connected devices that will populate our world — commonly referred to as the internet of things. In a nearly inevitable future where every device in our home has a live connection to the web, and can be controlled by our devices, device manufacturers are the ones most uniquely poised to offer holistic solutions to consumers.
QNAP Now Shipping the First Intel Bay Trail Powered NAS with Media Transcoding Engine for Home/SoHo Market
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