Parks Associates: More than nine million smart home controllers to be sold in Western Europe in 2020
Chuck Martin for IOT Daily: Some serious marketing dollars may have to be spent just to get consumers aware of smart home products and how to go about getting one.
Most consumers don’t know where to turn to buy smart home products or services, that is, if they even know about them.
The reality is that smart home devices are relatively new and not likely to be on the average person’s radar until they need or want a particular new or replacement device for their home.
And when someone decides they want a so-called smart home device, many don’t know where to turn at that point, based on a new study.
Fewer than a third (30%) of households are familiar with where to buy smart home products or services, according the study by Parks Associate
And of those, fewer than half (40%) prefer to buy the smart products at retail outlets, particularly home improvement stores.
But there still is a gap between stores selling smart products and consumers acquiring them. Cont'd...
SMARTRG's SMART/OS™ Enables Seamless Connectivity between Ultra-Broadband Services and the Connected Home
Cate Lawrence for ReadWrite: In Argus Insights’ newest “Smart Home 360” report, it’s clear there’s a strong distinction between consumer perception of the apps associated with the most popular Smart Home Service Providers and MSOs (Multiple System Operators) and the apps coming with Do It Yourself (DIY) devices.
Argus Insights found that — from over 56,000 app and device reviews — ADT andSuddenlink are the least liked of MSOs and service providers and their associated apps saw a drop in both the tone and volume of feedback over the last month, an indication that frustrated users could be moving to other providers.
This is consistent with previous research that demonstrates a high degree of satisfaction by customers in DIFM (“Do it for me”) installations.
However, Vivint’s Sky app, Cox Communications Homelife app, Xfinity Home app and Alarm.com app all trended up — an impact of both new releases and subscriber growth. Cont'd...
iSmartAlarm Smart Home Security System and Camera Now Available in all Best Buy Stores in the United States
Greg Miller, Senior Analyst for Wall Street Daily: Over the past couple of weeks, we’ve discussed the promises and perils of the Smart Home, as well as why this segment is on the cusp ofbreaking into the mainstream. Naturally, it’s time to ask: “How can I profit from this?”
Unfortunately, there’s no easy answer. Ideally, there would be one or two tickers predicted to soar from the rising Smart Home trend, but there isn’t such a company out there yet. However, there are still ways to participate in the upcoming boom. It will require some creativity and careful investing, specifically in companies with small current exposure to the area. Here are some guidelines for investing in the Smart Home – and for avoiding expensive mistakes. Cont'd...
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