Tradeshow Whys: Marketing is Marketing, Tradeshows are… Something Else

By starting with a comprehensive event marketing plan, a trade show will no longer be viewed as an expense. It will be an investment.

Content Isn't Free: Ad Blockers Are Just a Symptom of Bad Marketing

The Interactive Advertising Bureau (IAB) likes to point out that without economic support, indie publishers and local outlets will cease to exist and you'll be left with the power engines of commerce - Google, Amazon, Facebook and others - because they'll use the old switch/carrot routine to get folks back into the fold.

For Your Eyes Only: Privacy and Security are Personal, Very Personal

If you're uncomfortable with the idea that the social media sites you regularly visit or your apps could be sold and your "private" information could be a key part of the deal, you're never going to get any sleep when IoT (Internet of Things) and IoE (Internet of Everything) take hold.

Storage Challenge: The Degree of Content Value

Hard drives will continue to be used when price, capacity and availability are the primary considerations. Flash will win where speed, ruggedness, form factor and fragmentation are important factors.

IoT Journey: 50B Connected Things Means … 50B Connected Things

If your company wants to stake a claim with the Internet of Things, you first need to develop a distinctive "way to play"-a clear value proposition that you can offer customers.

Keep The Good Hackers to Protect Us from Bad Hackers

Software is never finished and always new, always better when the white black hatters are challenging it.

Maybe Too Big: Changing the Way Businesses, Consumers Connect

There is a fine line between firm's providing greater convenience to the consumer and the individual's right to privacy.

No Status Quo: Innovation Comes in Large, Small Increments

The key is to learn and grow with each failure; or as Edison said, "I have not failed. I've just found 10,000 ways that won't work."

Singularity: Converging Technology Will Help Humans Move Aside

We're reaching the point where good science/technology will be put to use in ways the pioneering developers never intended.

Content Insider #391 - New Content Leaders: Indie Filmmakers Grow in Importance at NAB Booths, Sessions

You didn't have to be a Jedi at NAB (National Association of Broadcasters) to know there was a giant tear in the M&E (media and entertainment) industry this year.

Barren Content Barons: NAB Was Abuzz with 4K Production and Delivery

Almost everywhere you turned at NAB there was a booth featuring products/tools for indie filmmakers, educational sessions to cover anything/everything and a loosely connected next generation of producers, directors, filmmakers.

Weird Stuff: The Fantasy World of the Billion Dollar Club

Of course the dot.com bubble could never happen again and we couldn't experience another boom/bust cycle because these things just don't happen to cute unicorns. Or maybe too much money is chasing too few valuable ideas.

Company DNA: Understand Who You Are, Not Just What You Make

There is something terribly wrong with the consumer electronics industry because we never have a product category - real category - until Apple comes on the scene.

New Rules: With Hackers, Cybercriminals and Cyberterrorists There's no "Business as Usual"

Being aware, prepared and practicing sound computing/security processes and procedures can level the playing field, improving your odds.

Best in Texas: Trolls Love Vague Patents, Friendly Courts

Patent trolls aren't ugly things. Nope they're just good ol boys who know where the best house is in Texas and just go back again and again and...

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Featured Product

Light sockets; Not just for lights anymore

Light sockets; Not just for lights anymore

Smart Bulbs are out there and they can do far more then just provide light. Speakers, projectors, wi-fi extenders and more. The standard light socket that is wired up and ready to go in nearly every home in North America is now providing an easy and affordable option for home owners and renters alike to enter into the world of the "Smart Home". Here is a look at some of the Smart Bulbs and Smart Lighting options out there, and this list is just the beginning. In this ongoing article we hope to continue to add to and grow this list, so stay tuned!