For companies to reach their destiny, the consumer technology industry needs standards that CTA and other standards groups can "negotiate" for consumers. Companies can then focus on products that help make the digital transition easier and faster.
There's a reason CES is in Vegas every year...things look more real, better on the stage...you get entertained no matter where you turn.
Technology is important, but even more important is an understanding of the consumer - what he/she really wants - and how to make the technology easy to use and/or seamless to implement/enjoy.
2016 will see the cloud provider leaders play an increasing role in the business of business and the business of consumers. Not because it's a good thing, but because we'll relax a lot of our requirements (privacy, security).
While VR (virtual reality) has become a steady fare for the video game industry, manufacturers and academics opened the curtains on their visions of the future for content creation, distribution and enjoyment as they explored the use of VR and augmented reality, as well as mixed reality in media and entertainment.
By starting with a comprehensive event marketing plan, a trade show will no longer be viewed as an expense. It will be an investment.
The Interactive Advertising Bureau (IAB) likes to point out that without economic support, indie publishers and local outlets will cease to exist and you'll be left with the power engines of commerce - Google, Amazon, Facebook and others - because they'll use the old switch/carrot routine to get folks back into the fold.
If you're uncomfortable with the idea that the social media sites you regularly visit or your apps could be sold and your "private" information could be a key part of the deal, you're never going to get any sleep when IoT (Internet of Things) and IoE (Internet of Everything) take hold.
Hard drives will continue to be used when price, capacity and availability are the primary considerations. Flash will win where speed, ruggedness, form factor and fragmentation are important factors.
If your company wants to stake a claim with the Internet of Things, you first need to develop a distinctive "way to play"-a clear value proposition that you can offer customers.
Software is never finished and always new, always better when the white black hatters are challenging it.
There is a fine line between firm's providing greater convenience to the consumer and the individual's right to privacy.
The key is to learn and grow with each failure; or as Edison said, "I have not failed. I've just found 10,000 ways that won't work."
We're reaching the point where good science/technology will be put to use in ways the pioneering developers never intended.
Content Insider #391 - New Content Leaders: Indie Filmmakers Grow in Importance at NAB Booths, Sessions
You didn't have to be a Jedi at NAB (National Association of Broadcasters) to know there was a giant tear in the M&E (media and entertainment) industry this year.
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