ENGINEER TO CEO ... THE DEVELOPMENT OF BALANCE

Over the past 10 years we've studied the formation of more than 50 companies in the PC/CE/communications content arena. We've also talked with the heads of several venture capital organizations about the subject.

We realize this isn't startling that 90 percent of them were started by engineers,  beyond that, we focused on the disciplines that are generally found in engineers and entrepreneurs,

The goal?   See why so many individuals--and organizations--fail.

Startups…Being There at the Beginning

"Get in on the ground floor, put in a rough year or two and retire a millionaire."

"We're open to new and innovative compensation options."

"Play a key role in tomorrow's Amazon…FaceBook…oh heck, Apple!!"

Why Doesn't the Press Call, email, Text, Tweet?

PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing.  In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah!

Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!!

So what if the site is where media folks go to find/get news/data and where they go to get contact info?

Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.

Content Insider #143 - Business, Skills Training Is a Never Ending Process

As we move forward in the 21st century, traditional technical workers will have to expand their business skills while general business employees have to become more proficient in their understanding and use of technology. People across the board will need to not only know how the devices and applications work, where the information is located and what the data means.

Digital Signs Don't Sell, Don't Inform When They Display the Blues

By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late. Their PCs were plagued with the dreaded "blue screen of death" and rolling reboots, causing the digital signs they were using to deliver targeted messages to completely shut down

The Sales Presentation ... The Bottom Line Is Selling

Selling is hard work, even in the virtual world of the Internet. It requires strong motivation, personal pride, perseverance, flexibility, energy, discipline, and focus. Above all, it requires communicating and being able to read/understand the prospects' attitudes and needs…real or perceived.

Trade Show PR Mining…It's Time for Someone Else to Do the Labor

Conventions/conferences are events that challenge a man's (and woman's) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions to attend them annually just to reach, educate, inform, persuade other companies and the media.

Why Doesn't the Press Call, email, Text, Tweet?

Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.

Direct Marketing Gets You Noticed

In today's cluttered marketing environment, it can be difficult to effectively deliver your message. By using door hangers as a direct marketing tool, you can differentiate your brand and reach your customer successfully.

Free Agency… Changing the Employer/Employee Relationship

The factory dominated the 19th Century. Everything evolved around it. People spent their lives working for the man. Today less than 15% of the U.S. employees work in production or manufacturing. The 20th Century was dominated by the office. According to the department of labor by the end of last year at least 44% of the employees were gathering, processing, retrieving and analyzing information...in the office.

Can Dealers, Vars And Vendors Ever Really Get Along?

Channel conflict has existed since the beginning of time. Dealers, Integrators, VARS just know they aren't getting a fair shake from suppliers.

In Down Times Promote Strategically

There is a paradigm shift taking place that says the provincial bureaucratic corporate pyramid has outlived its usefulness. Micro-management is no longer feasible or desirable.

Managers Who Share Power, Have More Power

There is a paradigm shift taking place that says the provincial bureaucratic corporate pyramid has outlived its usefulness. Micro-management is no longer feasible or desirable.

Referrals Tips That Generate Business

Most technology companies rely on "Word of Mouth" to generate referrals. The ironic part is that most businesses do not have a referral strategy in place.

Forget Your Title. Focus on the Job

Some people tend to get all wrapped up in titles don't they? You know VP of HR, CFO, CIO, CMO, IT director, VP of communications, PR whatever...yes even EiC, webmaster and chief blogger. But even when you focus on journalistic integrity at the end of the day you're selling...an idea, a concept, a service, a product. Don't get us wrong we don't want you to change....we like you just the way you are! But at the end of the day we all have to put money in the cash register so we can come back and have fun all over again! Want to use the piece? Have at it, no byline, no added approvals necessary. Don't like it? Aim your cursor for the trashbucket and...BAM!!!

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