The leaps in creativity and innovation come from the shortfalls, failures you seldom hear about. As long as each failure produces a positive side effect, you know the company and the team are moving in the right direction.
Technology is changing at an unbelievable rate but that also means the consumer also is more in control and companies/brands have to deliver throughout the lifecycle to ensure the brand/product delivers on its promise, its commitment.
While a recent Intel study found that the young generation is extremely tech-savvy, they are also concerned that technology makes people less human.
The challenge is that there are a lot of companies/products involved in delivering the connected car and that means a major concern regarding safety and data privacy.
If companies have to constantly feel as though the answer is right around the corner they'll soon find too much data can cause indigestion. Take advantage of what's in front of you today.
Protection of your personal data is vital, but just as important is the security of the various devices such as your smart locks, monitoring system.
A lot of really smart people in technology took Confucius' advice, "Choose a job you love and you will never have to work a day in your life."
As more educational toys and tools go online, the hacks and breaches will affect kids in ways we can't even imagine now.
For companies to reach their destiny, the consumer technology industry needs standards that CTA and other standards groups can "negotiate" for consumers. Companies can then focus on products that help make the digital transition easier and faster.
There's a reason CES is in Vegas every year...things look more real, better on the stage...you get entertained no matter where you turn.
Technology is important, but even more important is an understanding of the consumer - what he/she really wants - and how to make the technology easy to use and/or seamless to implement/enjoy.
2016 will see the cloud provider leaders play an increasing role in the business of business and the business of consumers. Not because it's a good thing, but because we'll relax a lot of our requirements (privacy, security).
While VR (virtual reality) has become a steady fare for the video game industry, manufacturers and academics opened the curtains on their visions of the future for content creation, distribution and enjoyment as they explored the use of VR and augmented reality, as well as mixed reality in media and entertainment.
By starting with a comprehensive event marketing plan, a trade show will no longer be viewed as an expense. It will be an investment.
The Interactive Advertising Bureau (IAB) likes to point out that without economic support, indie publishers and local outlets will cease to exist and you'll be left with the power engines of commerce - Google, Amazon, Facebook and others - because they'll use the old switch/carrot routine to get folks back into the fold.
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