Connected Health: A Growing Market

Connected Health Opportunities for Service Providers

Staples Launches Staples Connect to bring Connected Home to the Mass Market

Staples is moving into this space because they see the big trends moving this way as well - pervasive broadband, consolidated wireless standards, and apps everywhere.

Impact of Smart Grid on Connected Homes

The study investigated the current and future direction of the market and the opportunities smart grid represents for participants in the value chain.

Capitalizing on Mobile Device Support

In the connected home the lines have blurred between services, devices, and experiences, resulting in high-operational costs for technical support helpdesks. Telling a customer "we can't help you" will ultimately hurt the customer relationship. Maintaining a high-level of customer satisfaction and fostering greater business loyalty among users means that changes must be made to the way telecom service providers, retailers and manufacturers approach the technical support role.

Web Sites Are Built for Visitors…Not Designers

Web designers love to show you their elegant sites and how beautiful the Flash/HTML 5 stuff looks, what artistic videos they have, how gorgeously everything is laid out. Sorry, but folks aren't there for the show; they come to a website to get product/service information, to buy and get on with their lives.

Using Wi-Fi Signal Mapping Technology as a Sales Tool

As any network installer knows, Wi-Fi is not an exact science and requires a certain amount of know-how to deliver reliable and seamless coverage. Wi-Fi users can be demanding, and oftentimes skeptical about the value being delivered. This being the case, what if you could show a customer a map of their entire building, complete with a graphical representation of actual wireless coverage?

Unlock the Secret to Selling to the Military

Selling to the military is not easy, but if you are persistent and take one step at a time, asking questions along the way, military sales can add substantially to your bottom line.

Visual Presentations for the Modern Sports Bar

The ideal sports fan experience includes views available from any seat in the bar with multiple, large high-definition TVs positioned for ease of view.  The size of the bar will determine how many TVs can be utilized and whether a large projection-screen would work.  Customers are drawn to the mega screen for sports action, such as NASCAR. 

The layout of the bar will determine the placement of the TVs.  Place as many TVs behind the bar as the space will allow.  There was a time when mirrors or paintings were mounted behind the bar because tube type televisions would not fit, but today these decorations are replaced by flat panel televisions, which need only inches from the wall for mounting. 

Keeping Afloat in Down Times

Infocomm reported a 30% decrease in attendance for the training sessions, which is a big indicator that business is weak, because companies tend to cut their training allowance, all though training is critical to an integrator.  Fall behind in training, and an integrator will see problems crop up when business picks back up.  When business is slow, this time should be used to get as much training as possible, learn about new technologies and plan for the future. 

Even in a down economy, people and companies still buy.  They just make more conscientious decisions, and do more comparison shopping.  If they believe that they need a product or service, they will buy.  It is up to you to take advantage of these opportunities.

Social Divide…When a Tree Falls in the Forest

Businesses are investing heavily in social media.  It's where all of the action is.  But is it where all the money is at?  Research continually shows that boomers are "not quite" as social media active as millenials.  The solution is that we'll just ignore them.  Who cares if there are over 1.5 billion of them around the globe?  Who cares if they have a greater proportion of the population's disposable income?  After all social media isn't about producing sales, profits.  It's about being social.  Right?

If their numbers are growing we may need to determine how we're going to reach, inform, educate, influence them or not.  But if they have the money....

How a Data Driven Process Can Help Streamline a System Integration Company

In today's challenging market, System Integrators have to wear multiple hats more than ever in order to complete projects that meet and exceed their client's expectations.  Many of the phases of a System Integration project tend to overlap and as the lines blur, productivity and profitability can depreciate.

Redefining the Residential and Commercial Integrator

If you're used to working with homeowners in the residential market, you will find that the expectations of commercial clients are very different and require you to learn new skill sets. Some dealers think a commercial project consists of a single classroom or conference room, but more often clients are expecting to integrate entire commercial buildings, state-wide campuses and global enterprises. These dealers need to combine commercial lighting, building management systems, HVAC, security and much more on a single platform

Surviving Your First, Your Worst Media Interview

Most journalists - online, on air, print -- don't ask tricky, tough questions. 

They simply ask a question and let the interviewee fill in the awkward silence.

Or as Bob Woodward (Robert Redford) said in All the President's Men, "I never asked about Watergate. I simply asked what were Hunt's duties at the White House.

Partnerships Provide Power!

Most audio/video integrators run very lean and have limited bandwidth in which to effectively manage their business… or in the very least, run their business as effectively as they'd like. Partnerships offer many ways to enhance your limited capabilities. This does not mean you have to share ownership and split equity. You can easily benefit from a partnership by simply tag teaming with another business. Learn 10 unique types of partnerships and how each one will help your business grow.

Publicity…Everything Changes But the Tool

There are people out there - lots of people - who want to do the lowly news release in once and for all. 

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