Twist, a Smart Light Bulb that Combines AirPlay Audio and Transitional LED Lighting in a Refreshingly Compact Package; Now Available
Parks Associates: New research from Parks Associates finds smart home solutions that coordinate safety and home/away event scenarios could help a device manufacturer create cross-platform brand loyalty similar to Apple's dominance in CE device ecosystems. The IoT research firm finds U.S. consumers are more likely to own multiple CE products from Apple than from any other CE brand, with loyalty based largely around its mobile platforms. The emerging smart home markets do not have a dominant cross-platform player yet and represent an opportunity to establish a new population of brand loyalists.
"Apple has built a strong base of brand loyalists—82% of Mac users who purchased a smartphone chose an iPhone. By comparison, only 38% of non-Mac users who bought a smartphone chose an iPhone," said Brett Sappington, Senior Research Director, Parks Associates. "But cross-platform loyalty is difficult to achieve. Beyond Apple, ecosystem-based thinking among U.S. consumers is not natural; manufacturers must bridge this gap through product development and marketing that emphasize brand-specific benefits in use cases that apply across computing, mobile, and entertainment platforms. Cont'd...
Wireless Smart Home Technology Leader Chooses Orange Business Services to Boost User Experience with Seamless IoT Connectivity
Nortek Security & Control Gears for Growth and Innovation - Expands Manufacturing Capacity, Adds Key Executive Talent
Janet Thomson for Curbed: When we talk about home tech, we’re often focused on products from technology juggernauts or new startups, but home security systems, the predecessors to today’s smart home ecosystems, have been used for decades (the first system was invented in 1969 by Marie Van Brittan Brown, and it featured a closed-circuit television system, a remote controlled door, and two-way communication).
Today there are literally thousands of options on the market, ranging from DIY kits to hardwired systems built into your home. How to choose? We went to the home security experts to understand the differences between systems and key features you should consider before installing. Cont'd...
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