As an ISF calibrator for many years I find myself in a lot of homes to make their systems perform better. I am constantly amazed at how many systems have everything they need to watch HD video and listen to HD audio but have never seen or heard either. I find that about 5 out of 10 consumers fall into this category. Why is this happening you ask?
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing. In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah!
Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!!
So what if the site is where media folks go to find/get news/data and where they go to get contact info?
Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into the attached article.
VidaBox Announces Partnership w. Get Digital, Inc.: Dealers Can Offer Servers Pre -loaded with Clients' Purchased Digital Content
Consumer-electronics manufacturers are on track to sell 4.2 million 3DTV sets worldwide in 2010, with the market projected to triple to 12.9 million units next year, according to research firm iSuppli. By 2012, 27.4 million 3DTVs will ship worldwide and by 2015 shipments will reach 78.1 million units, representing a compound annual growth rate of 80.2% between 2010 and 2015, iSuppli projected. Three issues need to be resolved before there is "mass consumer acceptance" of 3DTVs, iSuppli analyst Riddhi Patel said: standardized video formats, content available and 3D glasses interoperability.
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