The Consumer Electronics Association, ESPN and the top cable and satellite providers are looking to demystify some of consumers' questions about 3D television via a special weekend of "National 3D Demo Days" at electronics retailers around the country. "A lot of our members came to us looking for help promoting 3D TV," Megan Pollock, a representative of the CEA, tells Marketing Daily. "It's new. It's exciting. But consumers still have a lot of questions." During the weekend of Sept. 10-12, ESPN will provide continuous 3D programming in several stores, while knowledgeable sales staff will be on hand to answer the questions. The programming will include the live telecast of the Ohio State vs. Miami college football game on Sept. 11, as well as packages from the 2010 FIFA World Cup, X Games, U.S. Open and other collegiate sporting events. Source: Mediapost.com
Over-the-top video player Boxee could soon add live TV channels and Hollywood hits to its content roster after striking a deal to use Widevine Technologies Inc. 's digital rights management (DRM) and adaptive streaming technology. The companies said they've reached an agreement with a “large content service” that will allow Boxee to deliver “major motion pictures” to viewers watching TVs wired to broadband Internet devices such as Boxee’s upcoming broadband-fueled set-top. Boxee will be able to use Widevine’s DRM technology, adaptive streaming, and virtual DVD controls to deliver linear TV channels directly to viewers via the Internet, Widevine CEO Brian Baker tells Light Reading Cable. While Boxee’s agreement with Widevine gives it the technology to add live TV channels to the mix, the company has yet to announce any network deals. Cable networks that rely on license fees from cable MSOs, satellite TV providers, and telcos may hesitate to sell content to a firm that could threaten their core business. Source: Lightreading.com.
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