Many sports leagues, such as The PGA, MLB, NCAA and Indian Premier League (cricket!), are exploring online-only distribution rights through their own websites, YouTube, or other licenses. For example, MLB.tv presents all of its live games online and then fills standard commercial breaks with digital ads. Viewers have access to the games of their favorite baseball teams wherever they watch video and the sheer volume of games played a year-162-opens up the restrictive volume of true video advertising. Live online broadcasts of sporting events -- allowing people to watch on their computers, iPads, or mobile devices -- have the potential to grow viewership for these events significantly, because viewers aren't tied to their TVs at home. Live online broadcasts will also present unprecedented opportunities for brand advertisers to connect with engaged viewers in a more interactive way than a TV commercial, through banner ads, full-page takeovers or widgets.
Samsung Electronics Co., the world's largest flat-screen television maker by shipments, said glasses-free three-dimensional TV sets won't be a common household item in the next five to 10 years because technical hurdles still exist before such TVs can be mass-produced at an affordable price. B.K. Yoon, Samsung Electronics' visual-display president, said at a forum that while 3D without glasses is possible on cellphones and other small mobile devices, there are still challenges for 3D TVs. However, rival Toshiba Corp. of Japan earlier this month unveiled the world's first glasses-free 3D liquid-crystal-display television sets, less than a year after most set makers launched 3D television sets that require the cumbersome eyewear. The company has said it plans to start selling the glasses-free TVs in December. Many analysts agree with Samsung, noting that it will likely take at least five years to bring the glasses-free 3D TVs into living rooms at an affordable price.
Advanced set -top boxes include new functions to deliver personalized and interactive video services
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