The Consumer Electronics Association, ESPN and the top cable and satellite providers are looking to demystify some of consumers' questions about 3D television via a special weekend of "National 3D Demo Days" at electronics retailers around the country. "A lot of our members came to us looking for help promoting 3D TV," Megan Pollock, a representative of the CEA, tells Marketing Daily. "It's new. It's exciting. But consumers still have a lot of questions." During the weekend of Sept. 10-12, ESPN will provide continuous 3D programming in several stores, while knowledgeable sales staff will be on hand to answer the questions. The programming will include the live telecast of the Ohio State vs. Miami college football game on Sept. 11, as well as packages from the 2010 FIFA World Cup, X Games, U.S. Open and other collegiate sporting events. Source: Mediapost.com
Over-the-top video player Boxee could soon add live TV channels and Hollywood hits to its content roster after striking a deal to use Widevine Technologies Inc. 's digital rights management (DRM) and adaptive streaming technology. The companies said they've reached an agreement with a “large content service” that will allow Boxee to deliver “major motion pictures” to viewers watching TVs wired to broadband Internet devices such as Boxee’s upcoming broadband-fueled set-top. Boxee will be able to use Widevine’s DRM technology, adaptive streaming, and virtual DVD controls to deliver linear TV channels directly to viewers via the Internet, Widevine CEO Brian Baker tells Light Reading Cable. While Boxee’s agreement with Widevine gives it the technology to add live TV channels to the mix, the company has yet to announce any network deals. Cable networks that rely on license fees from cable MSOs, satellite TV providers, and telcos may hesitate to sell content to a firm that could threaten their core business. Source: Lightreading.com.
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A report by Peter Burrows, a veteran BusinessWeek reporter now writing for Bloomberg Businessweek, lays out the details of what sounds like a credible scenario. According to Burrows:
Apple is set to begin a new service that would let iPad, iPhone and iPod owners rent current TV programs for 48 hours at 99-cents apiece. Currently movies can be rented from iTunes, but TV shows must be purchased for $1.99 to $2.99 each.
Apple is said to be in "advanced talks" with News Corp. and "talks" with CBS and Disney to get access to their content. [According to the Wall Street Journal, Disney is "close to an agreement."] That would cover three of the four major networks (Fox, CBS and ABC). Time Warner might also make its older programs available. General Electric's NBC, which is in the process of being acquired by Comcast, was conspicuously absent from the Bloomberg report.
Apple is also planning to unveil a $99 version of its three-year-old Apple TV set-top box. Earlier reports suggested that the new device would run the same operating system as the iPhone, iPad and iPod touch and be optimized for streaming, rather than downloading, video content.
This is all supposed to happen at a special event on Sept. 7, at which time Steve Jobs will also unveil a new version of the iPod touch with a higher-resolution screen.
Jobs has apparently abandoned its efforts to convince the TV networks to let him repackage their programming into a $30-per-month "best of TV" subscription service. Such a service would have jeopardized the networks' chances of getting higher retransmission fees from TV-system operators, according to RBC Capital's David Bank, the only source named in Burrows' piece.
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