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Lutron Electronics Thursday announced a multimedia campaign aimed at spreading awareness of its products' energy-saving attributes. The campaign includes a series of four 30-second TV commercials, a new website at LutronSavesEnergy.com and a continuation of the company's Mobile Experience Tour next year. The TV commercials will air on HGTV and the DIY channel. "Lutron has been committed to saving energy since 1961," Chris Murray, senior vice-president of Lutron's residential solutions business, said as part of the annoucnement. "In fact, we estimate the installed base of our products already saves the nation nearly 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. This latest campaign is our most coordinated effort yet to educate the public on the many energy-saving benefits of Lutron products."
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