According to global information provider, The NPD Group, annual 2016 U.S. dollar sales of home automation products experienced growth of 57 percent versus 2015. Security and monitoring products continued to lead the category, making-up over 60 percent of dollar share. Smart entry devices, such as smart doorbells, saw an increase in dollar and unit sales of 171 percent and 206 percent, respectively, when compared to the year prior, according to NPD's Retail Tracking Service.
While awareness levels of many smart home devices have fluctuated, smart doorbells are an item within the smart entry space that saw growing awareness and ownership. Smart doorbell awareness increased four percentage points, and ownership increased two percentage points, according to the Connected Home Automation Report from NPD's Connected Intelligence.
Networked video cameras continue to be the most common component of today's smart home, as nearly one-third of smart homes have this feature installed. In fact, over the last year consumer demand for multi-packs of IP cameras has increased 129 percent in U.S. dollar sales versus 2015*. Full Press Release:
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