By: Joseph Palenchar for Twice: Sales growth is slowing in wireless multiroom audio even as more companies enter a market whose top brand – Sonos — enjoys almost a 90 percent dollar share of the market at the retail level.
So you’d think the market would be in the midst of a shakeout, shrinking margins, and a downward spiral in average selling prices. But you’d be wrong, at least for now.
Some audio suppliers see ASPs and retail-level margins holding steady or rising as high-performance audio brands begin to play in a market established by Sonos 10 years ago. And they aren’t too worried yet about slowing growth because the household penetration rate is still very low. Only 2 percent, or 3 million, of the country’s 116 million households have wireless multiroom-audio speakers, according to estimates from Yamaha, which entered the market in August. Cont'd...
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